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Adventures as an Intern: The HP Newsroom

I’ve really started to settle in at Cisco. I know the best time to hit the salad bar at lunch, and where to sit when I can’t sit in my cubicle any longer. One of the more exciting moments happened to me this week, when a senior vice president started following me on Twitter. The truth is, this is no normal internship, and I love it!

This week, I crossed enemy lines and researched the newsroom of HP. Like the EMC newsroom from my previous post, the HP Newsroom has stuck to a classic format where News Releases take the center of the page. The releases can be shared or tagged through various social media networks, which include Twitter, Facebook and Digg, as well as other content-sharing sites I’ve never heard of before, such as BlinkList and Netvouz. However, when I clicked on BlinkList, I learned that it had been acquired, so the sharing tool did not work. There is a lot of clicking around required to share stories though, and personally, my fingers prefer a sharing button that’s placed directly in front of me.

The home page of HP’s newsroom also includes a Featured News box for press release headlines. This is similar to Intel’s Free Shots, but users must click the headline to read the whole release.

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Adventures as an Intern: The Beginning

Hi! I’m Kati Dahm, and I am interning in with the Social Media Communications Team for the summer. Today marks the end of my first two weeks of working at Cisco, and I can already say that it has been very exciting. I’ve set up my cubicle and my laptop, and met the people in the surrounding workspaces.  I’ve already had many valuable learning experiences, from learning how to dial into a WebEx call to where the café is (important!). As I continue my time at Cisco, I will update my readers on my interning adventures- which may not always turn out to be what you expect. Interns have gone to Vegas, made videos and even rapped. Who knows what they’ll have me do?

Facebook was the humble beginning to my social media obsession. I signed up for an account my freshman year of high school, and I was hooked. Twitter was more of a college thing. It was in to tweet about the cool things you were doing with your other friends that were in touch enough to have their own handles. In April, when I got an exciting offer to be an intern at Cisco, I couldn’t say no. This  brings me to where I am today, blogging about different companies and how they communicate their news through various channels such as social media tools and corporate newsrooms. I will be examining and analyzing these channels and bringing them back here to determine the best forms of communication that businesses can utilize. In my opinion, this is one of the most important things businesses can do so that they stay engaged in what their target audience is reacting and responding to. I look forward  to hearing from you over the duration of my internship, along with any ideas, questions or commentary you may have in regard to my posts.

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