When I arrived in early June for my 12-week internship in Cisco Corporate Affairs, I began to read You + Networks = Impactx everywhere on the Cisco Corporate Social Responsibility (CSR) website. For me, it was just a tagline – part of a marketing campaign for Cisco CSR. I didn’t understand it, and wasn’t sure if I completely believed it. It wasn’t until I became a part of the Cisco CSR family and plugged myself into the equation that You + Networks = Impactx became much more than a tagline; it became the heart of my work at Cisco this summer.
“Am I just a very small fish in a big pond?” – That is what I originally thought when I first joined Cisco as a Public Relations Collaboration Intern. Turns out no one bites here, which definitely has helped the process while I have been attempting to get settled in. In fact, it has been quite the opposite. Instead of “Hey intern, do this for me,” I am asked, “Corinne, can I help you with anything or do you have any questions?” It is reassuring to know that I am around genuinely good people beginning my, as I like to call it, “adventure” here at Cisco.
After getting settled in with all the gizmos and applications on my one of a kind ThinkPad, I finally have a routine when I come into work. My mornings consist of reading, lots and lots of reading. From press releases, to news articles, to tweets … anything related to technology or social media I will most likely know about it. I’ve noticed most conversations don’t involve people’s input on the Kardashians or how the next Twilight is going to play out, so Cisco’s Newsroom has become one of my new best friends here.
Once my brain has reached overload, I usually have meetings or my kind colleagues will invite me to meetings to sit in on. I’ll catch myself looking like a “deer in headlights” at times because all I think about is, “Hmm…what did that acronym stand for, I better write that down” or “I wonder why Telepresence originally had an upper case ‘P’ but is now changed to a lower case ‘p’”. To be honest, during the first PR meeting I ever sat in on I thought they were talking about the show “Futurama” on Comedy Central for a half second until I realized they were referring to something else. Thankfully, I haven’t asked too many dumb questions because they keep inviting me, which has been a great learning experience in order to become more familiar with how the Cisco Public Relations team works.
After lunch, I’ll work on the projects I have been given. I am no Greg Justice, but I try to be as creative as possible when deciding how to execute these assignments without looking stupid. I’ve never made so many to-do lists in my life, but hey, it works! Stay tuned on what I’ll be working on throughout the summer. This includes more external and some internal blogs, strategic analysis presentations on our company and the dark side AKA our competitors, as well as some fun and informative videos.
“When I first got here, the [intern] orientation was talking about all business stuff…supply chain..and I’m a computer science major, and I was thinking, uh-oh, I’m in the wrong place.” Kelley Duran said as we settled down to talk about her internship here at Cisco. Her classmate Samuel Sandoval had the same reaction: “Honestly, I thought I was in [the] wrong group… since I’m in IT [information technology]”
Internships are a great way for students to make the connection between their studies and the business world. Combining education with practical application through internships means an easier transition into the workforce after college. Even better is when education and personal expertise are both channeled into the right internship.
Kelley and Samuel are studying Computer Science and Information Technology respectively at the National Technical Institute for the Deaf (NTID) at the Rochester Institute of Technology in New York. I sat down with Kelley, Samuel and their Cisco mentor Shraddha Chaplot to get their thoughts on how to create a successful internship program for college students with hearing disabilities.
Samuel Sandoval, Shraddha Chaplot and Kelley Duran spell Cisco in American Sign Language at Cisco Headquarters
Samuel and Kelley interned for 11 weeks in Cisco’s Software Engineering Accessibility team. The Cisco Accessibility team is focused on ensuring Cisco products are accessible and usable by people with disabilities, whether by design or through compatible use with assistive technology.
Samuel worked as a lead developer for real time text chat on the Read More »
Greetings from hot and humid New Orleans! I’ve been down here in the South for a little under a week, and I’m already starting to say “y’all.” This week has been busy getting settled and preparing myself for school to start next Monday; my textbooks are all lined up and ready to go on my desk right now. However, I had just enough time for another adventure, but this time with a different kind of newsroom.
Since the launch of The Network, Cisco’s Technology News Site a little over two months ago, the social media communications team has been hard at work developing and curating Cisco’s very own newsroom. The hard work is starting to pay off: We’ve been nominated for the Best Online Newsroom at the Digital PR Awards. The other contenders are Ogilvy Public Relations Worldwide’s remodel of the Intel Newsroom (not to be confused with the Intel Free Press, which I explored in a previous post), the Baylor Health Care System Online Newsroom, and Fahlgren Mortine’s revamp of Crown Equipment’s Business to Business Social Media Newsroom. The finalists all shared many similar characteristics that have been helpful in making their newsrooms a success.