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Cisco Blog > Collaboration

Meet the "Collaboration Generation"

May 30, 2012 at 10:30 am PST

There are seismic shifts taking place in our increasingly connected society. Mobile phones and devices aren’t just for staying in touch—they’re instruments of commerce, learning and entertainment. Social networking sites are creating communities of interest around any topic you can imagine—and whatever you’re into, there’s an app for that. Video is everywhere. Not just in the board room and on the desktop but the office lobby, the medical center, the sports arena, even the bottom on the ocean. And perhaps most importantly, Read More »

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Three Drivers of Collaboration

March 21, 2012 at 9:46 am PST

In my last blog, I asked the question “Is Collaboration Worth It? Every day, customers tell us collaboration is critical to their ability to compete—something top of mind right now. Why does collaboration matter? From our research and interviews with business leaders, we attribute the growing importance of collaboration to three fundamental trends:

  1. Competition comes from anywhere and everywhere. The barriers to entry are lower than ever, and you cannot predict who will enter your market next. It might be a startup in India, China, Africa or Eastern Europe—or competition from another industry. How do you stay ahead when you don’t know which organizations you’ll compete with next month or next year? Read More »

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