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Cisco Partner Weekly Rewind – March 13, 2015

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Sherri Liebo provided an update on how Cisco has marketed the Cisco Partner Ecosystem since its launch last March at Cisco Partner Summit. It’s a great look at how far the we’ve come with the Cisco Partner Ecosystem and how Cisco will continue to work to grow it.

There will be more to come in April during Cisco Partner Summit 2015 and at Cisco Marketing Velocity 2015, but be sure to read Sherri’s blog and let us know what you think about the strides Cisco made since last year.

Cloud Innovation

The power of the Cisco Partner Ecosystem is on full display in Edison Peres’ blog this week on how and ecosystem makes cloud innovation possible. Tying back to this week’s announcement of new Intercloud partners, Edison’s blog post shows just how the Cisco Partner Ecosystem powers the cloud. Check it out and let us know what you think! Read More »

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Cloud Innovation: An Ecosystem Makes it Possible

Momentum is building with Cisco’s Intercloud strategy.  And today’s announcement brings Intercloud infrastructure innovation, as well as 14 new Intercloud providers headquartered in ten countries into Cisco’s expanding partner ecosystem.

new partner mapTogether with our partners, Cisco is building the Intercloud – the globally connected network of clouds – delivering secure cloud applications and infrastructure everywhere in the world. It has what Chief Information Officers (CIOs) want and need – great choice, with compliance and control – enabling virtual machine portability, application-centric policy control and open standards. Service orchestration is a key challenge facing CIOs today. They face increasing demands for automation, infrastructure and data alignment.  Yet, when they turn to a single vendor for cloud services, instead of a robust and connected partner ecosystem, they are settling for limited services, less opportunity for innovation and restrictions on network connectivity and data movement. In essence, a one vendor cloud solution can trap a customer in a world of isolated clouds. Read More »

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Hybrid – The Next Wave of Cloud Innovation

Today more than ever, CIOs are tasked with creating technology strategies that fuel the business and help their organizations achieve positive business outcomes. At the same time, they must be mindful that the new technologies or services they use to achieve those outcomes minimize security risks and maximize choice and control. This careful due diligence can create an inaccurate impression that IT is slow to respond, often says “no,” or is out of touch with the fast pace of business. To avoid the strict regulations imposed by IT, many line-of-business leaders use cheap IT and cloud services available on public clouds without the CIO’s knowledge thus creating a situation known as ‘shadow cloud.’ The quick and easy use of public cloud services hosted on cheap infrastructure is an attractive and inexpensive option at first. However, the workloads put on public cloud services are not always secure or encrypted. Also, as that cloud usage increases exponentially over time, so does the cost which can easily drive up a company’s operating expenses.

The inexpensive, commodity infrastructure services driven by the public cloud players is the first wave of cloud innovation, and this is a very popular option for many companies today. However, the proprietary cloud model of larger public vendors like Amazon and Google operates on the belief that companies will only need one vendor for their cloud services.

We believe the next wave of cloud innovation will come in the form of open, secure connectivity that drives a globally connected network of clouds—a model which we call the Intercloud. The Intercloud is a hybrid cloud model based on a mix of private, public and partner clouds that offers flexibility, security and policy management to CIOs. Our definition of hybrid cloud doesn’t just mean connecting public clouds to private clouds. It also includes connecting to partner clouds as well. Since this model is open it also allows CIOs to move workloads between all these different clouds, versus locking them into using one single cloud environment as many public cloud companies do. With hybrid cloud models such as Cisco’s Intercloud, organizations can enjoy both the level of control offered by on-premise private cloud solutions and the freedom to choose public clouds for other workloads.

As CIOs begin to assess their own hybrid cloud strategy, they should factor in two key attributes: securing control, and maintaining flexibility and choice.

Read More »

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Welcome to the New Cloud Blog

Last March Cisco announced plans to build the world’s largest global Intercloud with partners. We have been working diligently to create a world of connected private, public and hybrid clouds based on secure, open connectivity. The Intercloud ecosystem now has over 50 partners with more than 350 data centers, in over 50 countries! We are pleased with the significant industry interest and adoption.  work everywhere

While every cloud has a data center, the overall cloud architecture and ecosystem represent far more than just the data center. The same is true for our Cisco blog platforms. We have had a data center blog platform but no cloud blog platform to represent all of the topics related to our Intercloud vision and strategy.

Today, we’re introducing Cisco’s first dedicated cloud blog channel.

Cisco Blogs Cloud (Bookmark will host private, public and hybrid cloud topics, designed to educate you on what a world of many clouds can do for you.  We are moving beyond just the data center. I hope you find these topics informational and useful.

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Our Ecosystem Begins Here @Ciscocloud

As Cisco prepares for Cisco Live Melbourne #clmel, I wanted to take this opportunity to highlight our @Ciscocloud Intercloud partnership with Telstra

The following Q&A session between executives of our partnered companies identifies the unique challenges of our current business environment and the rapidly changing needs of our customers. Interviewed by Stuart Robbins, the participants in our inaugural blog are Ken Owens, Cloud Services CTO from Cisco, and Tim Otten, GM Cloud Strategy and Platforms from Telstra.

Q: Cisco’s strategy is to create solutions built upon intelligent networks that solve our customers’ challenges. As a key technology partner, Telstra’s diverse customers present unique opportunities for a new generation of solutions for those customers – can you tell us about how our combined capabilities will help those customers be successful?

[Otton, Tim J] Networks are increasingly important to the delivery of services as we shift to “the Cloud,” and the concurrent profusion of data, workforce mobility, distributed application environments, and the hybrid infrastructures supporting those applications. Both Cisco and Telstra are committed to delivering highly secure, high-performance intelligent network capabilities.

These networks must be thoroughly responsive to an ever-changing set of user and application requirements – adaptive, flexible, and resilient. Both companies have a rich tradition of global insight gained from a relentless focus on customer requirements.

[Owens, Ken] Telstra is one of the industry’s most advanced solution providers, with a noteworthy history of successful technology transformations in telecommunications. From the earliest days of IT outsourcing, and managed hosting, and now as we shift to the Cloud, Telstra has provided true leadership to the industry during these transformations.

Like Cisco, they view their customers’ strategic objectives as Priority 1 and will do whatever is necessary to make their customers successful. For more than 25 years, Cisco and Telstra have guided the market through each new technological shift, with exceptional people leading the way.

Q: One aspect of the changing enterprise landscape is the “blurred” boundaries between large enterprises in business ecosystems. While the basic principles remain important (resilient architectures, reliable networks, responsive applications), what are some of the emerging challenges in this “ecosystem first” world?


[Otton, Tim J] The business landscape has changed. Cloud, Mobility, Social Media, advanced analytics, and open platforms are also changing the landscape for service creation and innovation. Increasingly, service creation will emerge both within and beyond (intra- and inter-organizational) boundaries to better serve a growing number of mobile users and a project-oriented workforce.

In order to support connectivity as well as enable full integration with many external partners and providers, businesses are now required to ‘open’ their IT environment. Increasingly, organizations are choosing to expose their own systems and proprietary data to third-parties, creating “greater value” by encouraging innovative use of a company’s intellectual assets. Software applications are distributed, both geographically and architecturally. All of these factors alter the connectivity/security paradigms of traditional enterprise IT.

[Owens, Ken] Tim is right on, and the exciting element of this model is that it’s driven by the customer! This is not a consumer fad or one-time remodel, this is the pace and speed by which business must adopting to the requirements of their customers and the rapidly changing marketplace. A successful business today requires a flexible set of services and capabilities to quickly adapt to this changing landscape. Together, Cisco and Telstra have a proven track record of enabling innovation to address the changing needs of the businesses we support.

Q: Providing exceptional products and services to Enterprise IT is familiar territory to both Cisco and Telstra, and this common ground is one reason why the Cisco-Telstra partnership makes great sense. As we move beyond IT, we’re also being asked to directly address the needs of business departments (marketing, product management, customer support). How do we adapt to meet those needs?


[Otton, Tim J] We need to develop a deeper understanding of the different “lines of business” within the Enterprise. We need to better understand what drives their business and the market environments in which they operate. In other words, we need to become an enabler of business solutions rather than simply selling more technology. Our focus needs to be increasingly on the business outcomes we can deliver to our customers.
We need equip our sales teams to communicate those solutions, to be able to engage customers in conversations that start with business issues and proceed from there to provision enabling technologies rather than starting (and often finishing with) technology alone.
At the same time, we need to better support IT departments so that these services can be integrated into the overall Enterprise network architecture- – -ensuring that these distributed services are secure, and optimized to perform reliably. Telstra and Cisco need to be seen as enabling partners, and not just suppliers.

[Owens, Ken] The needs of the business can be vast, complicated, and rapidly evolving to meet the needs of a changing marketplace. Cisco and Telstra are leaders in business transformation. The key to success in this ever-changing environment is to provide leadership with speed, agility, innovative leadership to assist each customer’s ability to adapt to the changes. Of course, Tim’s right, we also need to help IT executives quickly transition not only their technology, but also their processes and practices.

Q: The recipe seems simple enough = one part: exceptional technology with the associated expertise, and one part: an evolved partnership methodology (i.e., Partnership 2.0) that will serve as the foundation for what our companies can accomplish together.

One last question. Imagine what success looks like for the joint Cisco-Telstra effort in two years: what are the core behaviors/values that we’ll be most proud to have embraced, when we glance back? In other words, what are the central organizational principles that will serve to anchor this new style of ecosystem development?


[Otton, Tim J] My vision for the partnership is that we have developed an advanced understanding of the requirements of stakeholders – whether it be IT, LOB, or end-users – within the customers we served and are singularly focused on the business outcomes that we can jointly deliver for our customers.

[Owens, Ken] The demands of Enterprise 2.0 require an infrastructure that is both elastic and reliable, flexible yet secure. Organizations, too, will require those very characteristics. To accomplish this,“Governance 2.0” and “Partnership 2.0” become framework components of that new ecosystem in service of our customer’s transformed world. As Tim stated, the business outcomes and continuously delivering business value are the key principles.

Thank you Tim for you time to discuss the joint journey we are embarking on.

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