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Moving Beyond Connecting People to Delivering Engaging Interactive Experiences

As organizations move toward digital transformation, they are embracing the benefits of delivering timely, personalized information to customers, citizens, and patients. Connecting people with information and services when, where, and how they want, is a pivotal point in the way organizations process, apply data and deliver that information.

Given my busy schedule, I appreciate a shopping experience that is hassle-free and fast. I also want the information I need about a product or service to be easy to find.  And for that matter, I expect that a retailer knows what I am looking for and provides relevant promotions and discounts. These rising expectations have been born out of leading digital retailers and now that the bar has been set – anything that falls short feels like a disappointment.

Customer Experience

Today’s shoppers are looking for efficiency,  ease in problem-solving, and faster time to purchase. They want to take advantage of savings through discounts and promotional offers and they want to be engaged when learning about new items, entertainment, and product options.  To address these growing expectations, Cisco and Panasonic are partnering to transform the shopping experience through their Powershelf solution. The solution enables brick and mortar retailers to automate inventory tracking and pricing data, helping them optimize their supply chain and better manage demand.  In addition, real-time product information can be delivered to a customer’s mobile device.

Citizen Experience

The future involves much more than improving customer engagement. Cities are challenged with delivering enhanced citizen services and information on a limited budget.  In the face of inclement weather and emergencies, it is critical that cities link dispatch, first responders and the community with timely, accurate information. For example, the City of Mississauga is leveraging sensors and wireless connectivity to make these connections, analyze trends and share information between citizen services, public communications, and operations.

As more and more citizens prefer to receive information and updates via their mobile devices, this integrated public service system will allow cities to put a request into action quickly and efficiently and provide real-time updates.  Now, the City of Mississauga can deploy operations teams and emergency services faster, enable new services without recognizing an increase in IT budget and improve public safety with immediate, actionable information.

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Four Ways TV Advertising Will Change During this Decade

lizdebskBy Leszek Izdebski, Cisco Internet Business Solutions Group (IBSG)

The past few years have brought sweeping transformation to television—a trend that will only accelerate in the coming decade. Following up on a 2011 study on the future of television, Cisco’s Internet Business Solutions Group (IBSG) recently examined the ways disruptive technology and user behavior trends are impacting TV advertising. We identified four major trends that will transform advertising and the viewer experience.

1. Channels Will Go Away

While we do not believe that all future distribution will be through on-demand unicast technologies, consumers will not think about “channels” as the means of accessing programming. Adoption of video on demand, Intelligent Programming Guides and personal video recorders (PVRs) is shifting viewing from linear broadcasts on a TV screen to a multiscreen, multi-device, multi-modal, on-my-schedule, user-controlled experience. Brands and networks will no longer be able to ensure that ads placed in specific episodes will have sufficient audience reach. This behavioral shift will force advertisers to focus on new forms of addressable advertising: Read More »

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The Future of TV: Coming Soon to a Wall Near You

The future of television may well include holographic, multisensory experiences worthy of science fiction. But many other visionary predictions are closer to the horizon, if not already upon us. These are creating exciting opportunities, while forcing all players in the television value chain to adapt quickly.

Recently, I met via Cisco® TelePresence® with more than 50 journalists from 11 countries—all in Central and Eastern Europe—to discuss the future of television and its impact on these mostly emerging markets. I participated with two of my colleagues: Kate Griffin, from the Cisco Internet Business Solutions Group (IBSG) service provider practice; and Guillaume de Saint Marc, from Cisco’s service provider video technology group (SPVTG). The roundtable took place over two days and used a Cisco IBSG study, “The Future of Television: Sweeping Change at Breakneck Speed,” as a springboard for discussions that were lively and free-spirited. Read More »

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Cisco’s Interactive Experience Portals on the Plant Floor, at your Fingertips!

I’m amazed at how tablet computers make things easier in our personal lives.   I can quickly access technology papers for work or research restaurant options for dinner tonight.  I can take an online course or collaborate with my nephew who’s studying abroad.  Some people even monitor and manage their home heating, cooling and surveillance systems while they’re away.  The interactivity has an amazing impact on daily life.

Now, imagine a large-scale, tablet-like system on a plant floor and the impact it can have on business.

Get ready…interactive experience portals for the plant floor are here!

Check out Dan Knight’s Interactive Services Engine and X2O partner demonstration from last week’s Automation Fair. 

Just some examples of interactive resources available to plant-floor users:

  • OEE information from Rockwell Automation
  • Inventory data from SAP
  • Production status
  • Power consumption and energy usage
  • Quality data
  • Global weather feeds
  • Company news
  • Live or recorded training sessions
  • Immediate collaboration with remote subject matter experts for New Product Introductions or system trouble shooting Read More »

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A Workplace as Flexible as the Network

Three trends are defining the enterprise workforce today: mobility, collaboration, and the BYOD movement, where employees connect the device of their choice to the enterprise network.  Smart companies are finding ways to embrace these trends for improved productivity, a more satisfied workforce, and lower costs. Read More »

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