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Amsterdam and ISE – Here We Come!

We are just under a week away from Integrated Systems Europe (ISE) and our teams are geared up and ready to go!  If you are planning to be in Amsterdam for this event, stop by and visit us in Stand 12-B74.

Our presence at this year’s event is even bigger than last year.  We will be showcasing some of our latest advances in video collaboration – products and features that provide a more intelligent approach for users and IT.  We will demonstrate how to enhance productivity, offer flexible working environments, and engage with your customers in new and innovative ways. You will also be able to experience “day in the life” scenarios of a business executive, information worker, deskless worker and mobile worker.  And partners Cyviz and iRobot will also be joining us.

Watch the brief overview video below to learn more and visit our event website for a detailed listing of solution demonstrations and the theater presentation schedule.

We will be hosting theater presentations Read More »

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Flexibility – The Key to Video Collaboration

In my previous blog I talked about the transitions that are coming in the collaboration market.  This drives the need for intelligent video collaboration -- a consistent user experience across a portfolio of endpoints and platforms.  Any-to-any connectivity is fundamental.

From a deployment perspective, there are two solutions in the market – on-prem and cloud services -- balancing between flexibility and operational control.

An example of the successful reach of cloud solutions for collaboration is Cisco’s WebEx conferencing solution with more than 2.3 billion minutes of meetings per month.  On the other side of the spectrum, operational continuity and security has driven major investments in on-premise solutions.  For example, Cisco’s on-prem collaboration solutions are used by 95% of the Fortune 500s, and span every market sector.

Clearly, both on-prem and cloud are needed.  The critical question is how do these worlds connect without any burden on the users.  The breakthrough for providing flexibility is to connect these two worlds together.  Read More »

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A Rising Tide Lifts All Boats

Competition is the sign of a healthy market; and the recent increased cadence of venture investment focusing on startups in the video market underscores what Cisco knows well: video plays a key role in business today, and will play an even bigger role tomorrow.  As the old idiom goes, a rising tide lifts all boats.  As video becomes more pervasive in the enterprise, the opportunity for an industry to rally around the movement might create more competition. But in the end, it is about driving more innovation and better economics so that we all win – customers, partners and vendors.

The opportunity to change and influence the way that people collaborate, engage with one another, and communicate is exactly why I decided to join Cisco and lead the Collaboration marketing team.  One of the things that has struck me recently, however, is that the perception in the market is that Cisco is only delivering solutions geared at the absolute high end of the market.  The fact is that Cisco was a high-end pioneer in the video market with innovations around immersive telepresence; absolutely true.  No one will refute that. The little known fact is that Read More »

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