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Collaboration Summit 2013: Don’t Forget the Kids!

Ask Rowan Trollope, Cisco’s new SVP/GM of collaboration, what industry execs he identifies most with these days and he just might say “those running toy companies”. After all, toymakers can’t build just for buyers (aka parents) or for users (aka kids). These groups tend to define “fun” a little differently, so favor one over the other and your business is headed in the same direction as T-Rex.

The same holds true in Enterprise Collaboration; design solely for “the parents”—the business, IT—you stand a really good chance of totally losing “the kids”— not just Gen Y-ers, though they are a huge force in the business world today, but anyone who is getting work done with colleagues, partners and customers around the globe and around the clock. These are savvy users—even the least technologically inclined spend half the day on pocket-sized supercomputers (smartphones, tablets). They’ve become accustomed to personal tech that is beautiful to look at, simple to use and simply works—right out of the box.

Just like kids have a huge say in what toys parents buy, today’s users have a huge say in what collaboration tools get used to get the job done. With this in mind, Cisco is totally-completely-wholly committed to delivering collaboration tools that appeal to “kids” and “parents” alike. From now on we’ll delight end-users with beautiful, simple products while at the same time delivering the security, scalability and manageability the business and IT demand.

So what did we announce? You can read the full press release here; below is some additional color commentary on my favorite of the newly announced innovations:

No more “let me call you right back.” We’ve all done it: arrived in the office mid-smartphone-discussion and suddenly the desk phone with its oh-so-ergonomically correct speakerphone Read More »

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