As we all know, the world is changing at networked speeds and organizations need an IT partner that can help lead them through these challenges. Cisco is that partner.
To help further communicate this, we recently launched our new brand and advertising campaign. This campaign is to showcase that our true value is in what we make possible for customers with our innovative networking technology. Our company strategy starts and ends with customer success. As such, the ongoing campaign will highlight Cisco customers and the ways that Cisco’s intelligent network empowers their business with new, more effective ways to connect, exchange ideas and innovate.
IMHO, Cisco is uniquely positioned to help our customers solve their most important business challenges. Our strengths are many: beginning with engineering depth and expertise, an ecosystem of partners, a passion for networking, and culminating in our vast experience at building and delivering Intelligent Networks that unleash business potential. It’s our rich portfolio transformational business solutions that help CEOs and CIO/CTOs achieve greater innovation and momentum.
Those of us who are science fiction fans—and even some who aren’t—love to speculate about what the future holds for us in terms of technology. What will our lives be like? What will we be able to do then that we can’t do now? What kinds of things will we be using? It’s this forward-looking imagining that really excites me as we consider the possibilities. And that’s why I’m looking forward to my upcoming keynote at the Computer Associates (CA) Conference. I’ll be talking about the here and now, but also taking a peek into the future.
Today’s technology, when managed from an intelligent network, is incredibly powerful, allowing us to get so much more done than ever before, regardless of location or device. Not only that, we’re able to zip effortlessly between our work selves and our personal-life selves—securely and seamlessly. And as a result, businesses are seeing greater productivity and greater opportunity for innovation.
But imagine what things might look like 10 years out. Already, we’re seeing the tip of the iceberg when it comes to data deluge and device proliferation. Think about it: increasing number of devices means increasing number of applications, which leads to increasing amounts of data. In fact, just this past week, the online publication PopSci reported on the military’s challenges with data overload. And by no means is this issue limited to the military or public sector alone.
The world is experiencing explosive Internet growth. This growth has challenged businesses to seek a network that adds stronger value and delivers greater intelligence, reliability, security and versatility.
The network is more important today than at any time in history for the future of business innovation. Businesses that invest in an intelligent network are making an investment toward their future.
What platform will your business use to drive that innovation?
In my previous blog, I had written about the use of mobile applications in the data center. Since then, I understand there is a new application for monitoring Cisco UCS on the Blackberry Playbook . Is this a trend? Is this a trend towards mobility or is it a trend towards consumerization of the work place? Yet another term I have heard is “Prosumerization” of the Enterprise. No matter which term is used by authors, the underlying shift is towards a simpler, user friendly approach to getting work done. If that means using smart phones, then so be it. Unlike my generation of workers, willing to put up with circuitous and acrobatic maneuvers to get things done, the younger generation is used to simpler interfaces and they are demanding the same from enterprise systems.
My one and a half year old niece who has grown accustomed to using iPhone Facetime to chat with my kids grimaced and acted surprised when she heard my daughter on the phone and did not see her face on a screen. I vividly recall having to wait patiently for hours to receive a subscriber trunk dialing call in order to talk to my parents when I was in college. The point is that we now have relatively sophisticated networks and tools, and user expectations are very high. Enterprise users expect their tools to just work, like cars and smart phones (have you read the iPhone manual?). There is also an expectation that the network is always on and can stream high resolution video.
Do you use your personal phone to access your work email? The line between work and home has blurred for most of us. Thanks to the network, we work from our home offices and with colleagues half way round the world at odd times of the day. No wonder we like to use the same tools and gadgets we are familiar with.
Contributed by Ash Dahod, Cisco SVP/GM of the Mobile Internet Technology Group
Mobile communications are expanding rapidly, and this is changing the way we all work, live and entertain. We are now truly able to stay connected virtually anywhere, anytime. The market and its associated technological advancements are moving very quickly and this was even more apparent as I met with customers, partners and colleagues at 4G World in Chicago.
We are all aware of the Mobile Internet tidal wave that is upon us and a lot of the talk at the show was how we can prepare for this next wave of technical advancements. Additionally, what was on most of our minds was how we can do this profitably.
I had the opportunity to speak at the conference and shared some thoughts on how the right network with the right combination of performance and intelligence will drive mobile operator profitability.
In the simplest form, we have to change the way we are looking at the market from a technical and business point of view.
We need to look at profitability and the ways we will address revenue and expense. Intelligence will be central to our new business models, new revenue streams and the efficiency of the network. From this perspective, we see that we need to increase the investment in network intelligence.