Everybody has been talking about big data over the past years . Your data continues to grow, both in mass and importance. And you know that your company is in need of better analytics to use the influx of data as a point of improvement for business. As the Internet expands and connects all things previously unconnected (a concept referred to as the Internet of Everything, or IoE), consumers have access to more personalized information that keeps them engaged and delivers efficient services. This means data is pouring in from—well, everywhere. To sort and utilize it for better user experiences, it’s first necessary to ensure your data center is capable of gathering and housing all this data. And that starts at the foundation.
Our distinguished engineer and Chief Architect of Big Data Solutions at Cisco, Raghunath Nambiar, talks about “A Unified Platform for Big Data” in our last edition of Unleashing IT . Recently elected by the Transaction Processing Performance Council (TPC) to lead the development of the industry’s first big data benchmark standard, Nambiar states “To get the most out of big data, companies need an infrastructure that is tuned for big data workloads, with better performance and scalability than traditional environments.” Read more here .
In fact, the Intel® Xeon® processor-based Cisco® Unified Computing System™ (Cisco UCS®) Common Platform Architecture (CPA) for Big Data is a robust platform built on a unified fabric, and based on Cisco Nexus® switches for exceptional availability and scalability. Built specifically with Big Data in mind, this certified and validated architecture has been utilized by businesses in a variety of industries.
In this week’s episode of Engineers Unplugged, Floris Grandvarlet (Cisco) and Richard Pilling (Intel) take on Big Data across the proverbial pond, at Cisco Live Milan. Where are we now, how are we going to approach the ever increasing amount of data (an ocean of it) to fish for information? This is a great overview for the challenges and the evolution of approaches.
Let’s watch and see what they propose to address the challenges:
It’s our very first seahorse--outsmarted once more.
**The next Engineers Unplugged shoot is at EMC World, Las Vegas, May 2014! Contact me now to become internet famous.**
In the announcement of the Cisco Evolved Services Platform last week, we not only highlighted our initial service offers in mobility and video and the business benefits it enables, but also that it was open, extensible and elastic. Openness is critical for providers by nature of the fact that their networks – often global in scope and mind-boggling in scale – require all the different technologies and often from different vendors installed to create the network experience desired actually can work together. If not, it limits the offers they can take to market or requires operational contortions to make work, either of which would affect the provider’s ability to do business.
That’s why our engineering teams are so focused on making the Evolved Services Platform so Open. They have incorporated Openstack and Open Daylight (SDN) protocol suite; they’ve made it fully compliant with ETSI NfV (MANO), 3GPP Gi-LAN and more. In fact, their efforts in the more than 60 standards bodies helps us to factor into our roadmaps the latest understanding of the current standards and, just as importantly, where they are going.
But in addition to standards, the Cisco Evolved Services Platform needs to also be multi-vendor. And on the first day of our largest tradeshow of the year, Mobile World Congress in Barcelona, where pleased to highlight Broadsoft, Intel and Mavenir are joining in their endorsement of our approach. Here’s what they said:
“At BroadSoft we are the leading application provider and working toward the NFV implementation with an open eco-system. We share an open platform strategy with Cisco around virtualization, orchestration and automation that provides an environment where customers, partners, and independent developers can freely innovate and develop integrated applications that offer greater value to users. We are excited to work with Cisco to provide a virtualized/orchestrated VoLTE solution on the Cisco Evolved Services Platform.”, said Scott Hoffpauir, Chief Technology Officer, BroadSoft.
“With the virtualization capabilities enabled with the Evolved Services Platform, Cisco is able to address industry requirements for orchestration of services across both virtual and physical infrastructure,” said Rose Schooler, Vice President and General Manager of the Intel Communications and Storage Infrastructure Group. “By utilizing the advanced features of the Intel Xeon server platform, Cisco is able to deliver solution architectures that are enabling the performance agility on fully open compute systems that service providers need to quickly scale new services, more customized to customer needs, with a faster time to market.”
“Virtualization is transforming our business by providing the agility, flexibility and profitability for service innovations. More importantly, providing a cloud platform that is open, extensible and elastic for mobile solution providers is a key step toward realizing this direction. We are pleased to see Cisco making this vision a reality to the industry and its partners by providing the Cisco Evolved Services Platform.”, said Bahram Jalalizadeh, EVP of Business Development, Mavenir Systems
These, along with Openwave Mobility and Metaswitch, make up the initial members of the Cisco Evolved Services Platform Ecosystem, to help avoid making multi-vendor environment hamper a SP operations but rather to help give the service provider flexibility to pursue even more opportunities as they stay Open for business.
With enough hype to rival even the most popular of Superbowl’s, Big Data experts will converge on New York City in just a couple weeks! But big data has good reason for all the hype as businesses continue to find new ways to leverage the insights derived from vast data pools that are continuing to grow at an exponential rate. A big reason for this is the ability to leverage Hadoop with the Hadoop Distributed File System and MapReduce functionality to analyze the data very quickly and provide incredibly fast queries that, although not even possible previously, can now be accomplished in minutes or less. We’ve only just begun to scratch the surface in terms of the financial returns made around Hadoop and the infrastructure to support Hadoop deployments but one thing we do know, it’s going to be big and it will continue to get bigger!
So how does Cisco fit into this picture?
Cisco is partnering with leading software providers to offer a comprehensive infrastructure and management solution to support customer big data initiatives including Hadoop, NoSQL and Massive Parallel Processing (MPP) analytics. Leveraging the advantages of fabric computing, the Cisco UCS Common Platform Architecture (CPA) delivers exceptional performance, capacity, management simplicity, and scale to help customers derive value more quickly and with less management overhead for the most challenging big data deployments.
Cisco UCS Common Platform Architecture for big data enables rapid deployment, predictable performance, and massive scale without the need for complex layers of switching infrastructure. In addition, the architecture offers unique data and management integration with enterprise applications hosted on Cisco UCS. This allows big data and enterprise applications to co-exist within a single management domain that simplifies data movement between applications and eliminates the need for unique technology silos in the data center. You can also check out my previous blog, Top Three Reasons Why Cisco UCS is a Better Platform for Big Data, to get an idea of what we’ll be sharing at the show.
Have you considered Cisco UCS for your Big Data projects? I’d like to invite you to come and hear more in a couple weeks at Strata Hadoop World in New York City. We’ll have a number of demos and experts on hand to answer all of your questions.
Given the diversity of the attendees, I wasn’t sure what to expect at Intel® Developer Forum (IDF) having never been to one before.
Now I’m very glad to have the opportunity to discuss our updated blade and rack servers with Intel’s Xeon® E5-2600 v2 series of processors (aka Ivy Bridge v2) with potential customers, analysts, and even competitors. It was a very good experience and I hope to participate again.