If you attended the first two sessions of Cisco’s Partner Marketing Velocity webinar series on social media-- Building a Successful Social Media Program and Social Media Events Experience—you’re probably thinking you have everything you need to conquer the world of social media.
But before you set off on your quest, take note. Making social media part of a larger effort, such as a specific company initiative, ensures greater success. In fact, if you tie social media into all of the moving parts of your company’s business strategy, then it has a much better chance of resonating with your audience.
In the third session of the webinar series—Creating an Integrated Campaign—I discussed this very issue, sharing the benefits of using an integrated rather than siloed approach. I also gave examples of how Cisco has integrated social media into its campaign strategy and recommended best practices for creating an integrated social media campaign.
Still want to email your messages and call it a day? Read More »