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Cisco IT University Program Innovation: Leveraging Social Media to Attract Top Talent

July 23, 2013 at 1:30 pm PST

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Are you an ambitious tech-savvy college student looking for an internship or full time career? Do you want to work for a company that has been ranked as one of the happiest places for young professionals? Then, Cisco IT is the place for you!

The Cisco IT University Program recruits college students from all over the world into Cisco IT for internship and full time opportunities. With a myriad of employers for college students to choose from, Cisco IT identified the need to innovate and explore new ways to become the employer of choice for the best and brightest of the millennial generation. This generation is leading the social media explosion today and is always connected. According to the Society of New Communications Research, 93% of people active online fully expect companies to be present in social media spaces and be willing to have a conversation with them. Therefore, the IT University Program decided to adapt to the communication preferences of this generation and enter the world of social media with full force delivering the Cisco IT experience right to their smart phones.

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What does the millennial generation seek in a potential employer?

  • The ability to work on innovative projects that make an impact
  • A start up environment that is fast paced, fun and exciting
  • The opportunity to change the world

This is exactly what Cisco IT has to offer! However, college students today maintain the outdated brand perception of Cisco being the godfather of routing and switching. They are oblivious to the cutting-edge initiatives going on within Cisco IT that are changing the way we work, live, play and learn more than ever before. The natural expertise of millennials must be leveraged for Cisco IT’s game changing initiatives such as the Internet of Everything, BYOD, user experience, collaboration and mobility.

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So, what does the IT University Program want to accomplish through the use of social media?

  • Create increased brand awareness among college students of the endless opportunities available in Cisco IT
  • Generate online buzz and excitement by showcasing the fun company culture

How does the IT University Program’s social media strategy meet and exceed these goals?

According to Ypulse, 62% of Millennials use Facebook and 22% use Twitter to keep up with a brand or company they like. Based on this research, the IT University Program built a robust online presence using their existing Facebook page with Twitter as a secondary communication platform. When the social media strategy was kicked off, the Cisco IT University Program Facebook page had only 200 likes with a sense of hesitance and uncertainty around the possibility of its success. Within a few short months, the Facebook page has over 1000 likes and the IT University Program has created an incredible amount of excitement internally and externally. The IT University Program’s online audience includes the company’s CIO, IT Executives, Managers, New Graduates and Interns, and even the parents of New Graduates and Interns.

Information distributed through the IT University Program’s social media channels is catered towards each one of these audiences. The IT University Program has engaged its audience and met its intended goals in the following ways:

Overall, implementing an extensive social media strategy to reach the millennial generation has been a big win for the IT University Program. Not only did it create buzz and excitement around Cisco IT externally but also earned the support and encouragement of executives within the organization. This is how the IT University Program is striving towards Cisco’s vision of becoming the #1 IT Company by innovating and finding new ways to recruit top talent into Cisco IT.

 

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A Workplace as Flexible as the Network

Three trends are defining the enterprise workforce today: mobility, collaboration, and the BYOD movement, where employees connect the device of their choice to the enterprise network.  Smart companies are finding ways to embrace these trends for improved productivity, a more satisfied workforce, and lower costs. Read More »

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Ever Wanted to Know What Happens Inside Cisco IT?

June 22, 2012 at 9:00 am PST

Through a new series of “Cisco IT Technology Webinars” find out how Cisco addresses many of the same IT challenges you face every day.  Hear our top Cisco IT Subject Matter Experts share practical experience, strategies, lessons learned, and business results from our IT transformations. Understand how Cisco IT deploys products and technologies in a global enterprise architecture and see how these solutions help to implement strategies that get results.

Webinars are available divided into three technology tracks:  Data Center, Borderless Networks and Collaboration.  Exciting topics include:  Data Center Strategy and Disaster Recovery, Bring Your Own Device (BYOD) Strategy, Security Overview and Business Value of Collaboration.

To learn more and register, please select your region from the following:
Americas | Asia Pacific | EU, Middle East, Africa, Russia, India

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Managing and Operating IT as a Services Organization – CIO Insights

June 8, 2012 at 10:00 am PST

Rebecca Jacoby, Cisco Senior Vice President and Chief Information Officer, explains how Cisco IT is transforming the way it manages and operates to increase the ability for Cisco technology to bring maximum value to the business. This transformation involved creating an architecture that is “context aware” and allows IT to deliver different levels of services securely.

To view the complete interactive, please visit http://www.cisco.com/go/ciscoit

For more information on how Cisco IT manages and operates an IT as a Services Or:
IT as a Service
IT as a Services Organization

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Cloud – CIO Insights (Video)

June 1, 2012 at 12:00 pm PST

Rebecca Jacoby, Cisco Senior Vice President and Chief Information Officer, discusses Cisco’s journey to the cloud. Cisco is running a private cloud as a utility and is moving toward an inter-cloud approach. This capability will give Cisco the business process opportunity to source services from multiple places and deliver them seamlessly to employees in a flexible, cost-effective manner.

To view the complete interactive, please visit http://www.cisco.com/go/ciscoit

For more information on Cisco IT’s journey to the cloud:
Cloudy With a Chance of Data Center Savings
Parting Clouds and Being Real About Virtualization
ITIaaS Clouds Over ITIL

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