“If you don’t get off that computer game, you’ll never amount to anything!”
It’s a familiar lament in modern families. Yet as parents fret about the time their children spend gaming, they may be missing the bigger picture — by failing to perceive the future of job creation in the Internet of Everything (IoE) economy.
Gaming (within reason!) bestows children with some valuable skills that will be relevant to a rapidly evolving job market. And for a few kids, the gaming becomes the job. Gaming “super bowls” draw top players and increasingly large audiences that prefer the interactive nature of gaming to the performer / spectator model of “real” sports.
The point is not for parents to bank on their children becoming wealthy at the “gaming super bowl.” Those odds are probably not much better than making it to the NFL’s Super Bowl!
The Cisco IT University Program recruits college students from all over the world into Cisco IT for internship and full time opportunities. With a myriad of employers for college students to choose from, Cisco IT identified the need to innovate and explore new ways to become the employer of choice for the best and brightest of the millennial generation. This generation is leading the social media explosion today and is always connected. According to the Society of New Communications Research, 93% of people active online fully expect companies to be present in social media spaces and be willing to have a conversation with them. Therefore, the IT University Program decided to adapt to the communication preferences of this generation and enter the world of social media with full force delivering the Cisco IT experience right to their smart phones.
What does the millennial generation seek in a potential employer?
The ability to work on innovative projects that make an impact
A start up environment that is fast paced, fun and exciting
The opportunity to change the world
This is exactly what Cisco IT has to offer! However, college students today maintain the outdated brand perception of Cisco being the godfather of routing and switching. They are oblivious to the cutting-edge initiatives going on within Cisco IT that are changing the way we work, live, play and learn more than ever before. The natural expertise of millennials must be leveraged for Cisco IT’s game changing initiatives such as the Internet of Everything, BYOD,user experience, collaboration and mobility.
So, what does the IT University Program want to accomplish through the use of social media?
Create increased brand awareness among college students of the endless opportunities available in Cisco IT
Generate online buzz and excitement by showcasing the fun company culture
How does the IT University Program’s social media strategy meet and exceed these goals?
According to Ypulse, 62% of Millennials use Facebook and 22% use Twitter to keep up with a brand or company they like. Based on this research, the IT University Program built a robust online presence using their existing Facebook page with Twitter as a secondary communication platform. When the social media strategy was kicked off, the Cisco IT University Program Facebook page had only 200 likes with a sense of hesitance and uncertainty around the possibility of its success. Within a few short months, the Facebook page has over 1000 likes and the IT University Program has created an incredible amount of excitement internally and externally. The IT University Program’s online audience includes the company’s CIO, IT Executives, Managers, New Graduates and Interns, and even the parents of New Graduates and Interns.
Information distributed through the IT University Program’s social media channels is catered towards each one of these audiences. The IT University Program has engaged its audience and met its intended goals in the following ways:
Held live Q&A sessions prior to onboarding week for incoming new hires and new graduates to ask questions through Facebook and Twitter
Real time coverage of onboarding week in all four locations: RTP, SJ, UK, and India.
Videos of IT Leadership focusing on why new graduates & interns should choose to work for Cisco
Overall, implementing an extensive social media strategy to reach the millennial generation has been a big win for the IT University Program. Not only did it create buzz and excitement around Cisco IT externally but also earned the support and encouragement of executives within the organization. This is how the IT University Program is striving towards Cisco’s vision of becoming the #1 IT Company by innovating and finding new ways to recruit top talent into Cisco IT.
Flying cars. Robots. Biometric devices. These are just some of the things I get to think about and research in my role as Cisco’s Chief Futurist. As the Internet of Everything continues to connect more people, process, data, and things it is exciting to think about the possibilities.
Looking at life 50 years ago can give us perspective about just how far we have come. In 1963, push-button telephones were first introduced and the world’s population was 3.2 billion, less than half of what it is today. The next 50 years will be just as revolutionary and life changing, perhaps even more so.
What happens when libraries transform from traditional, quiet places to engaging spaces that inspire learning? The old perceptions of libraries are swept away and energized by interactive, connected learning for the entire community.
That’s exactly what the strategy is at the Midland County Library in Texas. When the county decided to upgrade one of its public libraries, it was determined to create an innovative facility to change people’s perceptions of a traditional library. The library partnered with Cisco to develop its IT infrastructure, incorporating interactive technology to entice new populations to visit the library, creating “the library of the future.” As a result, the Midland County Library now has a state-of-the-art, interactive facility, featuring digital walls, e-book rentals and training programs on how to use new technology.
As I’ve written today on the education blog, the technology transformation is proving successful; since its opening, the new library has had more than 1,000 visitors daily.
Technology is a wonderful thing, at least in my opinion; especially when it’s used to inspire creativity, knowledge and to make learning fun and interactive. New and interactive technologies inspired the Midland County Library in Texas to change people’s perceptions of what a library can and should be. Coined as the “library of the future”, community members now engage in a wide-variety of activities inspired by not only the books on the shelves, but the entire world around them.
Take a look at the video and see how Midland County is changing the definition of “library”:
Changing longstanding perceptions of public libraries is necessary to attract children and adults to visit, read, check out books and ultimately, learn. When a library positively changes the way people interact and gain information, education goals become limitless. The technology transformation is proving successful too; since its opening, the new library has had more than 1,000 visitors daily.
Midland County Library partnered with Cisco to develop its IT infrastructure, helping incorporate new technologies, such as interactive digital signage, to entice new visitors to the library. The a state-of-the-art, interactive facility features digital walls, e-book rentals and training programs on how to use new technology.