When I meet with customers and analysts, I’m often asked about Cisco’s Cloud Computing strategy. Many of us have written about it before, including Lew Tucker (Cisco Cloud CTO) and other executive leaders. While we talk about technology innovation, an open ecosystem of partners and driving new ways for customers to solve business problems, there is a key element that is sometimes overlooked. That element is Cisco’s stated direction NOT to compete with our customers (service providers or systems integrators), instead focusing on delivering the critical infrastructure (hardware and software) for building private, public, hybrid and community clouds.
While many of our partners agree with this approach , some of our competitors do not. Fair enough, everyone needs to figure out their own business models. One of the byproducts of our strategy is that we’re able to take the learnings from certain market segments and quickly apply them to other market segments. We’re not restricted in trying to put together the best possible solutions for our customers. In fact, we’ve created Cloud Builder programs to encourage our Channel Partners and Services Providers to work more closely together to solve customer needs. Read More »
The industry’s flagship Edge router, the Cisco ASR 9000 Series, just got bigger and better. Today, we’re announcing an expansion of the series with the Cisco ASR 9922 and the Cisco ASR 9000v. But this is far more than just adding some cool new boxes to the family (though they are quite cool…) Rather, this is about how they all work together as one, creating a Cisco ASR 9000 System…which has massive capacity of up to 96 Terabits per second -- that’s more for the edge of the network than the original CRS-1 delivered to the core when it was introduced. To put this capacity in perspective, with 96 Tbps, a single Cisco ASR 9000 System:
Could stream recordings of all Super Bowls, World Cup, and Cricket World Cup matches ever played in less than one second - in high definition;
Every man, woman and child in Beijing, London and Moscow (~43 million people) could watch a HD video movie -- simultaneously;
180,000 DVD’s could be downloaded every minute, and
the entire library of congress could be downloaded in 4 seconds
It’s able to achieve such an incredible level of capacity - more than 36x that of the competitive offerings -- because of the new nV technology which helps the various ASR 9000 units act as a system. This Cisco innovation connects all of these different units - two primary the Cisco ASR 9922/9010/9006 units + over 1900 Cisco ASR9000v units - together, and operates them as a single “super” unit, breaking the boundaries of the Edge, Aggregation and Access parts of the network. Like, say a bank with ATMs, all the intelligence resides centrally in the primary units but is able to service the needs of many different, disparate remote locations with the same high quality of experience. This unique systems approach makes it easier for the operator to manage because it acts not as 1900 different unit but rather as a single, integrated one. New software update? No problem - nV technology distributes it easily from the central location, preventing operators from having to individually update 1900 different ones.
Service providers and network operators certainly have their share of challenges: (1) Keep up with dramatic increases in data traffic, number and types of devices, speed and bandwidth; (2) Satisfy user demand for enriched experiences, particularly mobile and video; and (3) Simplify operations while deploying and scaling new services. And, oh, don’t forget, do all this while cutting costs.
One of many overlooked areas where manufacturers are finding real productifity and efficiency gains is in the Warehouse. Sure, Supply Chain Agility is key to the global recovery, but some companies are still not using the best technologies to address their business imperatives.
But we don’t try to do absolutely everything ourselves. We recognize that there are other companies out there that have the same customer-centric focus that Cisco has.
Intermec is one of those companies. Cisco has been working with Intermec for years. We have joint RFID and Barcode based solutions and many of the Intermec devices are certified as Cisco Compatible interoperability tested. I recently met up with Dan Albaum, Intermec’s Senior Director of Marketing. Dan told me that the technology continues to evolve and told me about the events Intermec had set up to spread the word.
Intermec have recently announced a refreshed product lin and is running events in various cities, some events for Intermec partners to understand the value propositions for their customers, and some aimed at customers and prospects showing how the Cisco Wireless LAN compatible devices and end points can address their business care-abouts.
Do you recall what it was like before email? Nah, me neither. If you were around for the pre-email/pre-personal computer era, you may recall sending someone a letter written using a pen and paper. The only way the letter would arrive safely was (and still is) to affix a stamp to it. Feels like ancient history now when it’s possible to email a message around the globe within a matter of moments.
Suffice it to say, technology has advanced the method and speed at which we communicate. But innovation hasn’t happened in a vacuum; the standards governing the technology industry have evolved, too. Just imagine what your digital life would be like if we didn’t create standards. Would you want to put postage stamps on your email messages?
Of course, the question is, how do you balance innovation with standards? Without standards, you may miss out on the brilliant innovations that have come before (security and a framework that keeps things running smoothly, to name a couple). But rely too heavily on standards and you miss out on future innovation.
In our continuing coverage of the Seven Myths Around the Good-Enough Network on Silicon Angle, we explore myth number four--The Standards Myth.