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City Re-Development Starts with Building Retrofits: What Happens When the World’s Top Building Owners and Managers Debate their Future?

More than 1600 delegates convened at the 2012 Every Building Conference & Expo two weeks ago in Seattle, hosted by Building Owners and Managers Association (BOMA) International. The conference gathered some of the industry’s best minds and biggest investors for three packed days of learning opportunities aimed at professionals representing all types of buildings.

As a BOMA Cornerstone Partner, Cisco participated in three sessions during the conference, each of which focused on the role of technology innovation in shaping the future of the real estate industry.  There’s good news coming out of Seattle: Connectivity is, thankfully, no longer building specific; it’s now all about the connectivity of neighborhoods and cities. Read More »

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Technology Innovation: Disrupt—or Be Disrupted

An explosion of new technologies is creating new winners and losers in nearly every industry. You only have to look at the changing fortunes of Apple and Hewlett-Packard in the personal computer/tablet arena over the last decade to see how innovation can propel one company into superstar status, while another becomes irrelevant in the same market space.

So how can companies gain and hold an edge in technology innovation? In an engagement with a major global manufacturer, Cisco IBSG identified three key factors in the product innovation process that companies must clearly understand and be able to orchestrate:

  • Technology Strategy: Develop a technology strategy based on internal and external scans of rapidly emerging capabilities. These should include an assessment of each technology’s ability to disrupt, its stage of incubation, differentiating factors, competitive alternatives, and identification of platform choices. Developing a business and technology architecture for how the technology fits into your company’s platform portfolio is a critical step in this analysis.
  • Ecosystem Management: Arrange and manage ecosystem partners by assessing the need for technologies to perform certain functions that extend beyond your own internal capabilities, such as the ability to connect to a broader environment. You will need to understand existing and future profit pools to validate partner choices. For example, providing “smart services,” such as analytics, can extend a product’s useful life and be the source of long-term profitability, for both you and the ecosystem partners that deliver them.
  • Market Interactions: Prepare and execute detailed plans for managing market interactions, from initial introduction through full-scale market management. This includes an ongoing analysis of customer reactions, portfolio management, media communications, and potential competitors.

Read More »

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When ‘Machine-to-Machine’ Revolution Meets ‘Smart Cities’: A Glimpse into the Discussions inside San Diego Public Sector + Tech Community

A “Smart Cities” special event was organized in San Diego on June 27 by the Daniel Obodovski, a Director at Qualcomm. Daniel serves as the Co-Chair of a Machine-to-Machine (M2M) Special Interest Group (SIG) of CommNexus San Diego, a non-profit technology industry association that works to accelerate the formation, growth, and success of the technology industry in the San Diego region.

The M2M SIG is focused on wirelessly connected devices, which fall outside of the mobile phone and tablet space, commonly referred to as “the Internet of Things” (IoT) -- the wireless connectivity between the virtual and physical world around us. The M2M SIG addresses a spectrum of issues of the machine-to-machine area including: time-to-market challenges, new business models, market opportunities, technology constraints and solutions. This is a new SIG within CommNexus San Diego, and it aims to connect the best carriers of expertise with developers, entrepreneurs and investors. Forums such as this “Smart Cities” special event are one example of how they make these connections. Read More »

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Light-as-a-Service: Why IT and Lighting Will Converge

After witnessing a live demo of the PoE-powered, iphone-controlled LED lights in the EnergyWise pavilion at Cisco Live, the IT manager for a well-known auto maker approached Chris Isaacson, CEO of NuLEDs. He asked one question: “How many colors does the fixture support?” Chris’s reply echoed Henry Ford’s famous quote in his 1927 autobiography, “You can have any color as long as it’s in the visible spectrum.”

The marriage of microprocessors with legacy products will create new products, solutions and markets. The work of partners in the Cisco EnergyWise pavilion at CiscoLive San Diego highlights this well. Though not all 17,000 Cisco Live attendees visited the EnergyWise Pavilion, those who did witnessed a world in transition. Read More »

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Tomorrow Isn’t What It Used To Be

The future is not that far out. While it is tempting to say that we’re already connected and that there is not much left to connect, nothing could be further from the truth.

The Internet is increasingly everywhere. There are “only” two billion people in the world online…that leaves five billion and counting to go. Additionally, the number of things connected to the Internet will grow from 13 billion today to 50 billion by the end of the decade. And this means that the number of possible connections between people, things, employees, employers, doctors, patients, businesses, customer, etc., etc., etc., will continue to grow exponentially.  We’ll be creating new connections that we can’t even imagine today, and at a rate we’ve never seen before.

Cisco’s first 30 years have been building the global infrastructure that enables people and companies to connect. Our customers, and our partners that serve them, are driving the innovation on top of our platforms to transform themselves, and their industries.

We know our brand is only as strong as the value we’re able to create with (and for) our customers and partners. And today, our brand has the privilege to be counted as one of the top 20 global brands in the world. We are both proud and humbled by this.

And we feel we are just getting started, as we see the amount of new value creation with our customers increasing every day. While we are proud of our global brand position, we have more work to do to help people understand the role that Cisco plays in bringing powerful connections to the world. To that end, today we are pleased to begin a new relationship with Goodby, Silverstein & Partners as our branding and advertising partner moving forward. We are excited to work with this dynamic and innovative team as we further articulate all that Cisco makes possible.

While many have contributed to the success of our brand to date, we’d like to thank Ogilvy and Mather for their partnership and the work they’ve created on our behalf over the last decade. They have been a strong and trusted partner and we wish them the very best.

Cisco played a major role in creating the Internet as we know it today, and we’re playing an equally large role in its future generations. As we connect the previously unconnected, I am certain the years ahead will be even more amazing as the network becomes the platform on which we work, live, play and learn.

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