The key to retail today is customer understanding —where each customer stands on his or her personal shopping journey, whether in-store or out. Retailers must “know” each shopper as never before. And they must offer the kinds of contextual, personally relevant experiences that will optimize their merchandise mix, create faster inventory turns, and drive greater customer engagement.
After all, the typical customer today is mobile, connected, and has heightened expectations. Many are accustomed to a deeper level of real-time interaction from innovative online retailers than from traditional brick-and-mortar stores.
Yet, as a recent Cisco study revealed, offline retailers – or retailers that combine on and offline capabilities – have their own unique advantages – if they step up to the opportunities of the Internet of Everything (IoE) economy. By blending the benefits of the physical store — such as the ability to touch, compare, and try on products — with the benefits of the virtual world, retailers can create a new value proposition that can’t be matched by their online-only competitors. In the process, they not only drive their own industry’s disruption but challenge for market leadership.
Kelly Kramer, Cisco’s Chief Financial Officer, shared an inspirational message with more than 100 young women on Cisco’s San Jose campus yesterday: “You don’t need to live under gender stereotypes; you can be whatever you want to be!”
Her words wrapped up this year’s Girls Power Tech event, in which we opened our doors to more than 125 girls ages 13 to 18 for a day of site tours, presentations, and employee mentoring. Girls from non-profit partners Citizen Schools and City Year spent the day learning about the Internet of Everything and talking to us about career opportunities in the IT field.
125 girls attended Girls Power Tech on Cisco’s San Jose campus , where they found motivation to pursue careers in IT
In more than 91 Cisco offices in over 56 countries around the world, Cisco welcomed more than 3,300 female students from local schools, Cisco Networking Academy classes, and other non-profit organizations in celebration of International Girls in ICT Day, held on April 23.
Through our efforts, we are encouraging girls and young women to pursue careers in science, technology, engineering, and math (STEM) and become the next generation of innovators – the dreamers and doers who will use technology to change the world.
My previous blog post considered enterprise agility and our individual responsibility to take some level of ownership by being more present and connected. This week at UC Expo in London I met many industry colleagues, and it sparked off some interesting conversations.
Two themes emerged that made me think about what work might look like in ten years time:
1) Balancing artisan creativity with the art of making money
We agreed that the mass-market appeal and adoption of some technologies and devices have lead to quite bland output by some teams. We have, to some degree, lost the ability to be creative at scale. The pressure of time and money and the corporate iteration process often distil the essence of something beautiful down into something quite vanilla – generic tools often force us down the road to blandness.
Thankfully, some emerging approaches and technology are starting to Read More »
ITD (Intelligent Traffic Director) has been selected in Top 3 finalists in the Best of Interop 2015 Data Center category. ITD Delivers:
$2 Billion TAM disruptive technology: This technology innovation disrupts today’s $2 Billion TAM for load-balancers, redirection and clustering solutions
100x Scale improvement: The high-end load-balancers today can handle about 200Gbps traffic. ITD can load-balance 20Tbps traffic.
1000x cost-savings for customers: A 40Gbps L4 load-balancer costs about $200k to customers. ITD provides multi-Tbps load-balancing for a fraction of the price.
Zero Latency: ITD performs load-balancing, redirection, NAT and access control, all in one-clock cycle in hardware, hence it introduces zero latency.
10x OPEX savings : Order of magnitude reduction in configuration, and ease of deployment
Overall CAPEX savings : Wiring, Power, Rackspace and Cost savings
70+ customers interested in deploying within 1 month of shipping.
10x High availability : N + M redundancy, health-monitoring and automatic failure handling
$15 Billion install-base can be leveraged: The technology has humongous market capture potential. It works on existing hardware. $15 Billion install-base of Nexus switches is able to use this technology.
30+ patentable ideas: ITD has unprecedented innovations.
Cisco ITD (Intelligent Traffic Director) is a hardware based multi-Tbps Layer 4 load balancing, traffic steering and clustering solution on Nexus 9K/7K/6K/5K series of switches. It supports IP-stickiness, resiliency, NAT, (EFT), VIP, health monitoring, sophisticated failure handling policies, N+M redundancy, IPv4, IPv6, VRF, weighted load-balancing, bi-directional flow-coherency, and IPSLA probes including DNS. There is no service module or external appliance needed.
ITD has a lot of different types of use-cases. Some of these are:
Create a multi-Tbps Firewall
Create a multi-Tbps Video-cache
Web Server load-balancing
Application server load-balancing
Replace WCCP. Redirect and Load-balancing traffic to Web-cache, WAAS, WAE
Traffic steering to VDS/video-cache/Professional Media Network devices
Load-balance to Hadoop/Big-data cluster.
load-balancing to mobile equipment
Load-balancing to Layer 7 load-balancers
Replace legacy features such as ECMP, port-channel, PBR, etc
Cisco ITD has been selected as Best of Interop 2015 finalist in the Data Center Category. Finalists were chosen from nine categories including Data Center, Mobility, SDN and Cloud Technologies.
Cisco Intelligent Traffic Director (ITD) is an innovative solution to bridge the performance gap between a multi-terabit switch and gigabit servers and appliances. It is a hardware based multi-terabit layer 4 load-balancing, traffic steering and clustering solution on the Nexus 9K,7K,6K,5K series of switches. Customers do not have to buy any new hardware. It works on all the existing hardware, linecards and supervisors.
Here are some of the quotes from customers, account teams, industry analysts and architects:
“Great milestone Samar Sharma, Mouli Vytla, Rajendra Kumar Thirumurthi and team! We are very grateful for the work you guys did with pioneering and driving this new solution!”
“ITD helped us scale to 1Tbps of cache traffic in single Nexus 7700 ”
“This feature seems almost too good to be true! I am very excited about it.”
“Customers really enjoyed the time and the subject. They said it was the best presentation of the week at Cisco Live”
“Turns out we likely have a far superior solution in ITD that we can bring to the table. One of our web space principles is ‘state is the enemy of scale’ and ITD aligns very well with this mentality without sacrificing too much flexibility or control. It is still early in our conversations but we are confident that ITD will play a strategic role for scaling services”
Click to find out more! You can also visit Cisco Interop Booth at Interop Las Vegas to find out about Cisco ITD Solution!