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Reclaiming Mobile Cloud Services from OTTs: Seven Actions Service Providers Can Take to Capture a $60 Billion Opportunity

hagusleoBy Henky Agusleo, Vertical Manager, and Neeraj Arora, Director, IBSG Service Provider – neerarorSingapore

A rapidly expanding, tech-savvy middle class is driving an explosion of connected mobile devices, with close to a billion smartphones and tablets in the world today. These users are looking for new cloud-based “Connected Life” experiences from their mobile devices, creating tremendous opportunities for service providers (SPs). The key is in mobile cloud. The Cisco® Internet Business Solutions Group (IBSG) projects a direct worldwide mobile-cloud service opportunity of more than $60 billion by 2016, with an additional cloud pull-through market of $335 billion.

But so far, service providers have not taken the lead in offering cloud-based Connected Life services. That claim belongs to over-the-top (OTT) application developers, content providers, and device manufacturers, such as Google and Apple, who have moved quickly to take the high ground in this market.

OTTs Have First-Mover Advantage

This first-mover advantage has Read More »

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“The Network:” Cisco’s Technology Newsroom Garners Industry Awards

February 27, 2013 at 6:36 pm PST

Yesterday, “The Network: Cisco’s Technology News Site” was honored by Ragan PR Daily as “Best Online Newsroom.”  (Great .gif of Sandra Bullock on this page as well, by the way!)

And, last month, we received the Grand Prize from Bulldog Reporter 2012 Bulldog Digital/Social PR Awards for “The Network.”  I also talked to Richard Carufel, Editor of the Daily ‘Dog about “The Network” and offered some thoughts for our approach to brand journalism, online newsrooms and offering value to your audience.

Certainly, recognition is extremely nice and we all want some form of this in our lives. The Social Media Communications team at Cisco* is  honored and humbled by these awards and add them to a handful of other great honors over the past few years.

First, thank you, Ragan PR Daily. Thank you, Bulldog Reporter. Thank you, American Business Awards (The Stevie). Thank you, PR News People Awards. But, mostly, thank you, audience.

Why did we get these awards?  In a word: innovation.

Let me count the ways that (imho) we innovate on “The Network” and are continuing to innovate:

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Rewriting the Rules for Public Schools

Jason KohnBy Jason Kohn, Contributing Columnist

As a parent of two elementary-age daughters, I’ve been very happy with my kids’ public school experience. Nevertheless, I’m sure if their teachers could launch a new school with a completely blank slate, there are plenty of things they would do differently.

Well, one group of charter schools called Carpe Diem is actually doing this, rebuilding the classroom from the ground up. Check out this video highlighting a Carpe Diem school in Yuma, Arizona to get a sense of just how different – and interesting – this technology-driven education. Read More »

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Video Calling: The Case for Interoperability – Part 3

January 30, 2013 at 2:00 pm PST

Video calling is changing the world we live in.  Healthcare is using video conferencing to provide services by doctors to patients in rural areas or those too ill to travel.  Schools use video calling to enable their students to interact with experts and professionals across the country without having to leave the classroom.  And courts are increasingly using video communications for specialized skills, such as language interpretation.

All of these rapid advancements will make a greater impact if our technologies work together. In a recent Cisco study, two-thirds of respondents believe that innovation is what keeps companies growing, that innovation is fostered through interoperable devices, and that it’s better if companies agree to common standards without government intervention. As new technologies are formed, these innovations are the fuel for economic growth and community well-being.  It’s important to understand the role that interoperability plays in forming our technological foundation.

Interoperability infographic

 

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Telepresence and the Treadmill: This Is Not Your Father’s Office

Cisco’s been ahead of the curve for years when it comes to technology and flexibility in the workplace, now the company is taking it to a new level when it comes to connected workspaces. Just step into Building Eight on Cisco’s main campus in San Jose and you’ll see what we mean. You’ll be greeted by modern clean lines, open workspaces and seating that provides flexibility. Gone are the giant cubicle walls and desks filled sky high with paperwork. Instead, you’ll find open environments with more natural light, and setups that allow an employee to drop in, connect and have all the tools they need to succeed.

The new on-site spaces include Quiet Rooms if you need deep focus, Project Rooms for group collaboration, Audio Privacy Rooms for phone calls, and Day Lockers for use during a meeting or lunch. Employees also get IP phones with Extension Mobility and access to conference rooms with Telepresence.

Open Office Space at Cisco's Building Eight

Open Office Space at Cisco’s Building Eight

An Audio Privacy Room

Community Wall at Cisco's Building Eight

Community Wall at Cisco’s Building Eight

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