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Cisco on Fortune’s “World’s #MostAdmired Companies” List

February 28, 2013 at 11:52 am PST

Once again, Cisco is honored to be on Fortune Magazine’s “World’s Most Admired Companies” List.  Fortune tells us that the Most Admired list is the “definitive report card on corporate reputations.” We are also included in the Top 10 “Most Admired Tech Companies” list.

Cisco Chairman and CEO John Chambers stated, “We are honored to be recognized by our peers as one of the most admired companies in the world. We know we would not be on this prestigious list without our customers, our innovative employees, our partners and our investors. So, on behalf on all of them, we thank Fortune for this honor and will strive to live up this honor each and every day.”

Congratulations to all Cisco employees who develop the best technology in the world and help solve our customers’ most pressing business needs.  Congratulations also to our fellow Silicon Valley companies on this list: Apple, Google, Intel, E-Bay and Facebook.  The full list is here.

And, as our CEO reminds us, those companies that are on top today can be gone or on the bottom if they miss a market transition. To further prove this point, Fortune also includes a list of companies that were on their FIRST list of companies ranked by reputation from 1983. Seven companies that were on that list, including Kodak, Wang and Rockwell are no longer around.  So, if you are a Cisco employee reading this, my advice for you is this: pat yourself on the back, then GET BACK TO WORK*!! : )

 The methodology and survey for this list, developed at Hay Group, is as follows:

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Reclaiming Mobile Cloud Services from OTTs: Seven Actions Service Providers Can Take to Capture a $60 Billion Opportunity

hagusleoBy Henky Agusleo, Vertical Manager, and Neeraj Arora, Director, IBSG Service Provider – neerarorSingapore

A rapidly expanding, tech-savvy middle class is driving an explosion of connected mobile devices, with close to a billion smartphones and tablets in the world today. These users are looking for new cloud-based “Connected Life” experiences from their mobile devices, creating tremendous opportunities for service providers (SPs). The key is in mobile cloud. The Cisco® Internet Business Solutions Group (IBSG) projects a direct worldwide mobile-cloud service opportunity of more than $60 billion by 2016, with an additional cloud pull-through market of $335 billion.

But so far, service providers have not taken the lead in offering cloud-based Connected Life services. That claim belongs to over-the-top (OTT) application developers, content providers, and device manufacturers, such as Google and Apple, who have moved quickly to take the high ground in this market.

OTTs Have First-Mover Advantage

This first-mover advantage has Read More »

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“The Network:” Cisco’s Technology Newsroom Garners Industry Awards

February 27, 2013 at 6:36 pm PST

Yesterday, “The Network: Cisco’s Technology News Site” was honored by Ragan PR Daily as “Best Online Newsroom.”  (Great .gif of Sandra Bullock on this page as well, by the way!)

And, last month, we received the Grand Prize from Bulldog Reporter 2012 Bulldog Digital/Social PR Awards for “The Network.”  I also talked to Richard Carufel, Editor of the Daily ‘Dog about “The Network” and offered some thoughts for our approach to brand journalism, online newsrooms and offering value to your audience.

Certainly, recognition is extremely nice and we all want some form of this in our lives. The Social Media Communications team at Cisco* is  honored and humbled by these awards and add them to a handful of other great honors over the past few years.

First, thank you, Ragan PR Daily. Thank you, Bulldog Reporter. Thank you, American Business Awards (The Stevie). Thank you, PR News People Awards. But, mostly, thank you, audience.

Why did we get these awards?  In a word: innovation.

Let me count the ways that (imho) we innovate on “The Network” and are continuing to innovate:

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Rewriting the Rules for Public Schools

Jason KohnBy Jason Kohn, Contributing Columnist

As a parent of two elementary-age daughters, I’ve been very happy with my kids’ public school experience. Nevertheless, I’m sure if their teachers could launch a new school with a completely blank slate, there are plenty of things they would do differently.

Well, one group of charter schools called Carpe Diem is actually doing this, rebuilding the classroom from the ground up. Check out this video highlighting a Carpe Diem school in Yuma, Arizona to get a sense of just how different – and interesting – this technology-driven education. Read More »

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Video Calling: The Case for Interoperability – Part 3

January 30, 2013 at 2:00 pm PST

Video calling is changing the world we live in.  Healthcare is using video conferencing to provide services by doctors to patients in rural areas or those too ill to travel.  Schools use video calling to enable their students to interact with experts and professionals across the country without having to leave the classroom.  And courts are increasingly using video communications for specialized skills, such as language interpretation.

All of these rapid advancements will make a greater impact if our technologies work together. In a recent Cisco study, two-thirds of respondents believe that innovation is what keeps companies growing, that innovation is fostered through interoperable devices, and that it’s better if companies agree to common standards without government intervention. As new technologies are formed, these innovations are the fuel for economic growth and community well-being.  It’s important to understand the role that interoperability plays in forming our technological foundation.

Interoperability infographic

 

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