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If Broadband has a Sputnik Moment, What Will it Look Like?

Howard Baldwin - PhotographBy Howard Baldwin, Contributing Columnist

Those of us who cover broadband frequently bemoan its two steps forward, one step back progress, and the idealists among us yearn for a “Sputnik” moment that will galvanize regulators and carriers alike to leap forward into the future. Will broadband have such a moment, and if so, what will it look like?

Sputnik, of course, was the satellite the Soviet Union launched into orbit in early October of 1957. According to NASA, it was about the size of a beach ball and travelled at five miles per second 359 miles above the surface of the earth. It was a technological marvel that proved to be quite embarrassing to the United States, which at the time thought it was the leader of technological marvels.

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Ask The Futurist: Will the Internet of Everything Make Universal Digital Medical Records a Reality?

Waiting rooms. Lengthy paper work. Medical bills. When you are ill, these are the last things you want to worry about. Checking in to your appointment shouldn’t take longer than your visit with the doctor, and the old paper charts just aren’t cutting it anymore. The industry has taken huge steps in moving to electronic health records (EHR), but what’s next? With the Internet of Everything connecting people, processes, data and things, how can electronic health records and smart devices play a role in saving lives?

A couple of weeks ago, I kicked off a new blog series called “Ask the Futurist” where I answer questions about the future directly from you. Today’s question comes from Isaac Naor, SVP & Chief Technology Officer at Ping Mobile:

Question: “Will more smart devices in healthcare drive medical institutions to innovate by creating a single universal digital format for medical records?”

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People + Process + Data + Things = JOBS

“If you don’t get off that computer game, you’ll never amount to anything!”

It’s a familiar lament in modern families. Yet as parents fret about the time their children spend gaming, they may be missing the bigger picture — by failing to perceive the future of job creation in the Internet of Everything (IoE) economy.

Gaming (within reason!) bestows children with some valuable skills that will be relevant to a rapidly evolving job market. And for a few kids, the gaming becomes the job. Gaming “super bowls” draw top players and increasingly large audiences that prefer the interactive nature of gaming to the performer / spectator model of “real” sports.

The point is not for parents to bank on their children becoming wealthy at the “gaming super bowl.” Those odds are probably not much better than making it to the NFL’s Super Bowl!

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Cisco IT University Program Innovation: Leveraging Social Media to Attract Top Talent

July 23, 2013 at 1:30 pm PST

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Are you an ambitious tech-savvy college student looking for an internship or full time career? Do you want to work for a company that has been ranked as one of the happiest places for young professionals? Then, Cisco IT is the place for you!

The Cisco IT University Program recruits college students from all over the world into Cisco IT for internship and full time opportunities. With a myriad of employers for college students to choose from, Cisco IT identified the need to innovate and explore new ways to become the employer of choice for the best and brightest of the millennial generation. This generation is leading the social media explosion today and is always connected. According to the Society of New Communications Research, 93% of people active online fully expect companies to be present in social media spaces and be willing to have a conversation with them. Therefore, the IT University Program decided to adapt to the communication preferences of this generation and enter the world of social media with full force delivering the Cisco IT experience right to their smart phones.

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What does the millennial generation seek in a potential employer?

  • The ability to work on innovative projects that make an impact
  • A start up environment that is fast paced, fun and exciting
  • The opportunity to change the world

This is exactly what Cisco IT has to offer! However, college students today maintain the outdated brand perception of Cisco being the godfather of routing and switching. They are oblivious to the cutting-edge initiatives going on within Cisco IT that are changing the way we work, live, play and learn more than ever before. The natural expertise of millennials must be leveraged for Cisco IT’s game changing initiatives such as the Internet of Everything, BYOD, user experience, collaboration and mobility.

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So, what does the IT University Program want to accomplish through the use of social media?

  • Create increased brand awareness among college students of the endless opportunities available in Cisco IT
  • Generate online buzz and excitement by showcasing the fun company culture

How does the IT University Program’s social media strategy meet and exceed these goals?

According to Ypulse, 62% of Millennials use Facebook and 22% use Twitter to keep up with a brand or company they like. Based on this research, the IT University Program built a robust online presence using their existing Facebook page with Twitter as a secondary communication platform. When the social media strategy was kicked off, the Cisco IT University Program Facebook page had only 200 likes with a sense of hesitance and uncertainty around the possibility of its success. Within a few short months, the Facebook page has over 1000 likes and the IT University Program has created an incredible amount of excitement internally and externally. The IT University Program’s online audience includes the company’s CIO, IT Executives, Managers, New Graduates and Interns, and even the parents of New Graduates and Interns.

Information distributed through the IT University Program’s social media channels is catered towards each one of these audiences. The IT University Program has engaged its audience and met its intended goals in the following ways:

Overall, implementing an extensive social media strategy to reach the millennial generation has been a big win for the IT University Program. Not only did it create buzz and excitement around Cisco IT externally but also earned the support and encouragement of executives within the organization. This is how the IT University Program is striving towards Cisco’s vision of becoming the #1 IT Company by innovating and finding new ways to recruit top talent into Cisco IT.

 

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Ask The Internet of Everything Futurist: “When Will We Get Our Flying Cars?”

Flying cars. Robots. Biometric devices. These are just some of the things I get to think about and research in my role as Cisco’s Chief Futurist. As the Internet of Everything continues to connect more people, process, data, and things it is exciting to think about the possibilities.

Looking at life 50 years ago can give us perspective about just how far we have come. In 1963, push-button telephones were first introduced and the world’s population was 3.2 billion, less than half of what it is today. The next 50 years will be just as revolutionary and life changing, perhaps even more so.

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