In mid-June, we shared how video and live steaming perform on our Cisco.com homepage, particularly during Cisco Live. Well, since then we’ve continued to test and learn along the way on our Cisco homepage. It receives more than 2.5 million average monthly visitors and it’s truly a melting pot with 58% of visitor traffic coming from outside the US, so it’s a great place to innovate.
Here’s my latest top 5 insights about the Cisco.com homepage:
1. Big is not always better. We like to call our large banner ads on the homepage our “ hero” ads. They make a big bold statement and the hero ad in the number-one carousel spot receives the highest traffic on the page. That said, after analysis for several months, our smaller “feature” ads toward the bottom of the page actually receive more traffic and engagement overall per month. They seem to drive more value and are perceived as less marketing-oriented, at least that’s our theory for now. Read More »
This year we launched the first annual Research Symposium at the IoT World Forum in Chicago. This Symposium brought together scholars, industry leaders and visionaries from across the world to discuss how academia and industry can partner to address the challenges and the opportunities that IoT presents.
We were delighted to be joined by impressive speakers. CEO of Enduring Hydro and former Undersecretary of the U.S. Department of Energy Dr. Kristina Johnson, Stanford University Professor Balaji Prabakar, and World Bank Senior Transport Specialist Dr. Shomik Mehndiratta offered their perspectives on how IoT can improve our cities and societies by transforming how we approach everything from transportation to energy. Purdue University Professor Douglas Comer helped us understand what is required to make IoT interoperable. Read More »
In the same year Cisco was founded, Kate Bush recorded the hypnotic Cloudbusting,one of her most iconic songs and music videos. Conceived by Terry Gilliam and featuring Donald Sutherland, there is a strikingly poignant moment in the video where Bush’s character is ‘cloudbusting’ with her father and she first realizes that adults are fallible.
The Internet of Everything (IoE) is not only disrupting traditional business models, it is also disrupting innovation itself.
While the focus at this week’s 2nd annual Internet of Things World Forum (IOTWF) here in Chicago is on capturing the accelerated opportunity of connected things, we believe there is even greater opportunity with the Internet of Everything: the networked connection of people, processes, data AND things. IoE is already transforming business outcomes, but in order to capture the full potential of its $19 trillion economic opportunity we will need to cultivate new skill sets and ways of thinking by both established organizations and 21st century entrepreneurs.
This, in turn, requires new types of collaborations and investment mechanisms among industry, government and academia to incubate innovative ideas and turn them into commercial, scalable solutions for the betterment of society.
Today we’ve successfully completed the IoT Innovation Grand challenge that was announced in April 2014. When Cisco embarked on this journey, our goal was to discover, recognize, promote and reward innovators, entrepreneurs and early-stage startup businesses with innovative ideas and solutions for IoT.
With over 800 submissions from 71 countries, the response has been absolutely amazing. We have received a diverse set of ideas that ranged from connected home to cognitive computing, connected manufacturing and advanced communications systems. Out of these submissions 19 teams advanced to Semifinals and 6 teams advanced to Finals. Read More »