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Community Manager: Digital Maven

The expectations on the modern marketer are ever-increasing. 

The list of skills required includes the classics:

  • market research
  • creative writing
  • attractive branding
  • engaging event management
  • seamless customer support

Add these relatively newer skills:

  • crisp digital photography
  • smooth video
  • webpage coding
  • real-time social media listening
  • business analytics
Community Manager Appreciation Day

Cisco Community Managers sharing selfies on Community Manager Appreciation Day. #CMADselfie

The community managers behind the brands you continue to support are able to do all of the above.  Otherwise, you wouldn’t be happy with the brand.  Branding is all about making you happy.

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All-New! Cisco Champions for Data Center: Nominations Now Open

Are you passionate about Data Center and Cloud Technology? Do you love sharing your knowledge? Do you want access to Cisco experts? Today is your lucky day.

Share your passion as a Cisco Data Center Champion! button on.

Share your passion as a Cisco Data Center Champion!

I’m happy to announce the call for nominations for the all-new Cisco Champions for Data Center. From now until October 31, 2013, nominate yourself, a friend, a mentor, a luminary in the community for inclusion in this program.

Here’s what’s in it for you (aside from Internet fame, of course):

Here are the rules.

Submit your nomination today to! Be sure to mention “Data Center” in your nomination, so it will be routed correctly. All Cisco Champions for Data Center will be selected and alerted no later than November 15, 2013.


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What Advocacy and My Yoga Pants Have in Common

I have been getting a lot of questions about advocacy so I want to take a few minutes to share my thoughts. I often hear people use the terms “influencers” and “advocates” interchangeably. While there are similarities between these two groups, in my opinion they’re not necessarily one and the same. You may have a different viewpoint on this, and that’s fine. What I’ve discovered is people define these terms differently which results in mixing these 2 groups. Taking some liberties with Ant’s Eye View’s (AEV) definitions of advocates and influencers, this is how I would like to describe them:

An influencer is someone who actively shares their opinions and expertise through their (large) personal and professional networks. An influencer is someone that can cause an effect without apparent exertion or force. Most common examples include analysts and media.

An advocate is someone who proactively defends, promotes and participates in the public conversation for a particular brand, product, service or cause. An advocate is someone that has positive affinity toward and stands behind a brand, product or cause. Most common examples include your most passionate customers and general brand aficionados.

In my mind, advocacy implies Read More »

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