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Mobile Marketing @ SES Jakarta & WiFi based Location Context

SES ( soon to be called ClickZ) hosted a Digital Marketing Conference in Jakarta this week which is the meeting point for digital marketing and advertising professionals in the AP region.
Here the  latest mobile marketing trends, best practices, new technologies have been discussed and presented, including Cisco’s CMX capabilities as part of meet the experts session called “Context marketing using Wifi location services”.

SESjakartaSome interesting observation and ideas being discussed include:

Multi-Channel Attribution modeling:
While online marketing investments are more measurable compared to conventional media such as television, however tracking what leads to sales conversion is becoming increasingly complicated.
The simple measures of last click or first click attribution are not fully meaningful to represent today’s omni-channel ultra-connected consumer. Therefore it’s not surprising that multi-channel tools and attribution modeling are one of the hot topics in digital analytics.

Data to underpin a successful digital marketing strategy:
Increasingly consumers are connected all the time -- and with that every day around the world, connected consumers are being wooed by offers of better prices, better deals and better service.
How can marketers compete…often the only defence they think they have to fire back at competitors is to match those deals and price cuts.
However data is key, as more information about customers becomes more plentiful and more detailed, and as customers become more interactive with the companies they buy from, the competitive marketing landscape is becoming radically different. For many advanced organisations it is using data to deliver insight and analysis gives them a competitive edge to keep ahead of the pack. Read More »

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Cisco CMX @ NRF 2014

NRF1

NRF 2014 was held last week at the Javits Centre in New York City. It’s the biggest retail event of the year where vendors show off the future of the industry to all the delegates both using inspiring key notes and exciting demos on the Expo floors.

2014 and beyond:

It wasn’t too hard to identify that there were some common themes. On Tuesday afternoon I stood on the main Expo floor and just looking around I could quickly see the industry’s top of mind phrases and buzz words popping out:

“Omni channel”,”Onmianalytics”, “Predictive”, “Insights”, “Customer science and Analytics”, “Precise Location Matters”, “Analyze Decide”, “Mobilize”, “Mobility solutions”, “Big data”, “Customer engagement”, “Adaptive offers”, “Personalized customer experience”, “Customer Experience Analytics”

We certainly are entering the era where using data, analytics and personalization is no longer just an interesting notion or “nice to have” for retail -- it is now the KEY thing companies MUST do.

And a big common theme is that mobile is exploding and changing things rapidly, so retailers either need to keep up or inevitably fall behind their competitors. Read More »

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Three Flavors of CMX Analytics: Onsite, Online & Social

Big data seems to be everywhere these days. Everywhere you look there are new companies and technologies that promise to crunch up enormous databases and instantly extract from them knowledge and understanding.  Although that sounds impressive, it raises the question – how can that help me and my business? How does fitting an N degree polynomial to a CRM database help me grow my business?

At Cisco, we’ve taken a very practical approach to big data. We started by asking our customers: what do they want to know? What information would help our customers’ better manage their sites, optimize their operations and grow their business? We took those questions and built Connected Mobile Experiences (CMX) Analytics around them.

iStock retailWouldn’t a store manager want to know how many of his customers were new? Did that new marketing campaign launched last month really drive new visitors to the store? Or another example, let’s say the layout of the store was just changed, wouldn’t the manager want to know if it was effective? Did people spend more time in the store? How about better understanding your customer base?  Which web sites do my visitors visits? And of course retail isn’t the only segment that would like to know things. Wouldn’t an airport want to know how long people wait in the security line? Would a train station like to know how long before the train leaves people come into store?

Cisco’s CMX Analytics takes anonymous device location data gathered by the Cisco Mobility Services Engine (MSE), and leverages that data to provide clear, concise and relevant information.  In order to make the data easier to visualize, we have recently enhanced our user interface adding many features that help users immediately and intuitively grasp the data.  Our new dashboard enables every user to customize the views they wish to see and prioritize which data is meaningful to them. Our new Path engine enables customers to visualize how many people walk through the different paths in their venue. Our new reports can tell our customers everything from how many people are using their Wi-Fi to which floor people spend the most time in.  These are just a few examples of the many innovations pouring into out CMX Analytics platform. Read More »

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Happy Valentine’s Day From the Cisco Manufacturing Industry Blog

February 14, 2013 at 10:04 am PST

Have a Great Valentine’s Day!…

Velentines IoT

From Peter Granger

and your Blogging Team!…

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Happy New Year to the Manufacturing Industry from Cisco, 2013

January 4, 2013 at 12:56 pm PST

The numbers coming out month after month show that we seem to be tracking a slow but steady recovery. As I’ve said before, I’m cautiously optimistic about the manufacturing sector – especially in the USA.

On Thursday (3rd January, 2013), ADP1 said construction added 39,000 positions in December, second only to trade and transportation utilities, which grew 53,000. Medium- and larger-sized businesses led the way with 102,000 and 87,000 new jobs respectively

Overall, Employers added 1.84 million jobs in 20112, the most in five years. In the first 11 months of 2012, employers added 1.67 million. Job gains would have to top 170,000 in December to push 2012 ahead of the previous year. Some economists do expect gains at that level or higher.

Robot_factory_smallEven in Asia things are looking up. In the New Year we learned about China’s services growth3, as China’s official purchasing Managers Index (PMI) for the non-manufacturing sector rose to 56.1 in December from 55.6 in November, according to the National Bureau of Statistics (NBS). Other PMIs on the manufacturing sector suggest China’s growth is starting to pick up based on late 2012 data. Not the heady double-digit growth of earlier years, but increases none-the-less. Construction was also up, though all of this growth is partly owing to government investment. The Friday (4th January 2013) HSBC PMI report shows slower growth as it mainly focuses on the private sector. The HSBC report4 showed a softening from 52.1 to 51.7. As you know above 50 is still good. India’s looking good too re PMI for last month! Read More »

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