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How Anyone in Any Industry Can Get Started in Cloud

In today’s business landscape, cloud adoption and deployment is more than just a technical discussion. It’s really a choice about how to operate your business, regardless of what industry or vertical your organization is affiliated with.

However, as a former CIO, I understand that many CIOs are more concerned with the challenges they face when moving to the cloud than the benefits they can achieve.

For example, in the past, all of your company information and applications were locked-up behind a firewall. As such, none of your customers or remote employees could gain access to your network. Now, through clouds, you can put your business out in the world – where your customers, employees, partners and more can gain access. It's truly making business more accessible, in an incredibly flexible way – but it can be a daunting process.

Recently, I had the chance to participate in a new Cloud Insights Video Podcast and share how all verticals face similar challenges when it comes to cloud. It probably comes as no surprise that the key areas of concern are security and privacy.

So, how can CIOs address these challenges?  

Go find the right partner.

Security and privacy are very real challenges, and it’s the CIOs job to address them, but he/she doesn’t have to go at it alone. Businesses should look for a cloud service provider to become a trusted business partner. When a business is looking for a cloud service provider to host its application or data, the main questions that arise are:

    • How are we going to ensure security?
    • How will I maintain control over the data and applications that I put in the cloud?
    • How do I maintain visibility?

When these questions about control and visibility are answered, it inevitably leads to trust. And when a CIO feels there is a level of trust for information and application security within the cloud, it ripples down through the organization, ultimately empowering customer relationships.

It’s transformational when a CEO can say to customers, “We do have that level of control and visibility and you can look to us to take care of your information.”

As organizations in various verticals look to move past security concerns, CIOs need to find a partner they trust and start a conversation, they may be surprised at how quickly some of their concerns can be mitigated.

Visit Cloud Executive Perspectives to get additional cloud insights for IT leaders and subscribe to the Cisco Cloud Insights video podcast channel on iTunes or via RSS.  Additional Cisco Cloud Insights videos can also be found here.

Follow @CiscoCloud and use #CiscoCloud to join the conversation!

Cloud Insights: How Anyone in Any Vertical Can Get Started in Cloud from Cisco Business Insights

 

Additional Resources:

In the same video podcast series:  How Cisco IT Solved Its Internal Cloud Dilemma by Didier Rombaut via #CiscoBlog

Cisco Solutions for Open and Secure Intercloud Workload Migration.  Join our webcast to learn how the Cisco InterCloud solution helps ensure the same network security, quality of service (QoS), and access control policies previously enforced in the data center are implemented in the public cloud.  Wednesday, May 14, 9:00 a.m. Pacific Time / 12:00 pm Eastern Time

Cisco Solutions for Open and Secure Intercloud Workload Migration. Join our webcast to learn how the Cisco InterCloud solution helps ensure the same network security, quality of service (QoS), and access control policies previously enforced in the data center are implemented in the public cloud. The webcast is available on demand.

Watch the Cisco Intercloud Workload Migration Webcast  (available on demand)

Register for @CiscoLive May 18-22 2014 — San Francisco #CLUS:

Register today for the Cisco Powered Cloud Day at Cisco Live on Monday, May 19. The insightful day will focus on opportunities and challenges that can be addressed with cloud.

Watch Cisco Live’s Technology Business Vision  keynote by Rob Lloyd on Tuesday, May 20 at 10:00 a.m. PDT.

Watch Cisco Live’s Cloud Technology Trend Keynote – Aligning Your Strategy and Business for Cloud Success by Dr. Gee Rittenhouse and Faiyaz Shahpurwala on Tuesday, May 20 – 1:30 p.m. PDT.

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Mobile Retail Evolution and Location Based Services

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This is part of a series of how location services is a core part of the mobile evolution in various industries. In a previous post I looked at the growth of mobile  location, data and context based advertising, and there is no doubt from the evidence that this market space is already big, and predicted to grow exponentially over the next 4 or 5 years.

While this is very interesting at a macro level, for most of us what does that really mean, what can it be used for, how can we get some value or benefits from it….

Let's look at this from the point of view of various industries, both looking at the uses of the consumer and of the business in a practical manner.

Today we look at the Retail Industry, and ask a few questions to understand the landscape.

  • How are consumers habits changing
  • What are retailers doing about this
  • What can we expect to see in the coming year(s)?

How are consumer habits changing?

We already know that today over two-thirds of all U.S. consumers have a smartphone (expected to be >90% in about 3 years) and the capabilities that this brings is changing the face of retail business as we know it. Specifically looking at mobile retail and advertising the patterns are undeniable, we as mobile retail consumers are doing things differently and happy to engage and be engaged in new ways.

◦    Remember the coupon cutting days…well mobile coupons are starting to become the norm…recent research among mobile users shows significant numbers redeemed mobile coupons... 41% at grocery stores, 41% at department stores, and 39% @ clothing stores (source: Business Insider 2014) Read More »

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Explosive Growth in Mobility and Location-based Marketing

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It’s exciting to watch the explosive growth of mobile and hyper local based services. Mobile location based services and marketing is rapidly becoming BIG business, with an estimated $4.5B of mobile advertising being location based (rising to over $10B by 2017).

Let's look at some of the fundamental factors, drivers and numbers behind this growth to put it into context. Read More »

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Mobile Marketing & Location Context @ ClickZ New York 2014

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Digital Marketing Executives, trade press and specialist companies gathered in New York this week for the latest ClickZ Live NYCevent.

Location, location, location...!!!

A very clear trend visible here is how location had become a key part of the digital marketing language.

It was part of the Keynote addresses.

  • Facebook's former Director of Marketing is advocating it.
  • Google are presenting on it and delivering workshops on it.
  • Various booths talk about its importance.
  • Numerous speakers mention it in their presentation.
  • And Cisco are evangelizing how indoor location using WiFi and CMX can really enhance location capabilities and hugely driven additional revenue streams and enable new business models. Read More »

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Mobility Trends in the Air Industry 2014

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Mobile usage and penetration within the Air Industry is an interesting topic that most of us can relate to and understand to one degree or another. Having attended the recent Air Passenger EXPO in Barcelona, some of the published reports make for interesting reading. Here are some interesting perspectives and trends:

Airline Perspective:

  • During the next 3 years, 98% of Airlines are investing in  delivering Passenger Services via Mobile devices
  • With 97% investing in Personalization of services to customers
  • And 94% planning on delivering Customer Services via social media.

Wireless penetration onboard is growing.

  • with 55% of Airlines planning investing in wireless for passengers and 69% investing in wireless for crew usage. Read More »

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