Video everywhere is the way of the future, but end-users also want a great video experience. That combination requires very efficient use of bandwidth to be practical. My colleague, Jacob Nordan, explained in a recent post how that can happen if you choose the right technology partner. H.265, a new codec standard, also plays a key role.
Next year, H.265, will be ratified by ITU-T. As a firm believer in standards-based video, Cisco is investing in H.265 development across our portfolio. We see H.265 as the primary enabler for deploying high-quality video ubiquitously by reducing bandwidth consumption up to 50% compared to existing technologies. As we look out over the next few years, video communications with great experience will become a requirement, not a nice-to-have, for all users. H.265 along with an intelligent network will be the key to making it happen.
To see how we are enabling a high-quality experience at half the network cost, check out my H.265 demo from the Cisco Collaboration Summit.
Imagine a world where iPhones can only call other iPhones and Blackberries can only call other Blackberries, and where traditional land-line phones and mobile phones are separate islands of technology. A world where you need a specific browser for specific web pages, and where you can only send emails to people using the same mail system.This would be a world without interoperability and industry standards.
How can we expect advancements in society (or humanity for that matter), if we can’t communicate with each other, or if technology can’t interoperate with each other? To achieve this any to any vision we’ve been talking about, or to achieve that ultimate experience where technology just works together and it becomes transparent to what we do every day, we need standards based interoperability.
I sat down with Bart and talked about the role of Cisco at ARTS and retail industry standards contribution.
ARTS (Association of Retail Technology Standards ) is the technical arm for industry standards for National Retail Federation. ARTS develop white papers, best practices and standards used in in-house retail solutions as well as vendor products.
New innovations and inventions mean the flow of information has changed the method and speed at which we communicate. And the standards governing the technology industry help ensure there is security, interoperability, and a framework in place. As we innovate, old standards evolve and new ones are created. Imagine if we used the post office standards from 1890 to govern the way email is sent. If that were the case, we’d probably be putting postage stamps on our email messages.
Cisco has a deep respect for industry standards and participates in many standards bodies. As we’ve learned, vendors interpret and deploy standards differently in their equipment. These differences may result in integration challenges. While industry standards are extremely important, relying only on existing standards as you plan for future technology needs is misguided.
When companies lock themselves into standards-based networks, they miss out on a higher-level of service innovation and occasionally underestimate the integration cost involved in making the components of a standards-based system work together. Yes, standards should be used, but businesses looking for a competitive edge need to look for solutions that are also innovative.
In the forth installment of the Myths of the Good-Enough Network series, Mike Rau, VP & CTO of Cisco’s Borderless Network Architecture, delves into the “just look for standards” myth. Mike addressed the pitfalls of relying purely on a good-enough networks based purely on industry standards. For all of the details, read the full article on Silicon Angle.
Here’s some additional information on the Seven Myths of the Good-Enough Network: