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Connected Guests: Connected Mobile Experiences for Hospitality

Imagine this travel experience: You enter your hotel, and your mobile app buzzes to welcome you back and offers you free Wi-Fi within the lobby area. The app informs you you’re now in line for check-in with a 3 minute wait – your latte is being made in the waiting lounge, and the receptionist will come directly to you. After you check-in, the app launches a map of the property, highlighting all of the hotel’s amenities. As you walk to your room, personalized dining and spa promotions appear – they can be used anytime during your stay.

Cisco Connected Mobile Experiences solution can enable hospitality organizations to use Wi-Fi location services to engage and retain always-connected mobile guests by providing them with highly personalized content and experiences.

Hospitality venues can also use the Wi-Fi network to augment the guest and conference experience to build loyalty and boost sales with location-based information integrated into mobile applications.

Watch our 35 minute webcast (Available On Demand) to learn about the Wi-Fi technology behind the solution and strategies for how to create connected mobile experiences to engage your guests. Read More »

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On Demand: Boost Revenue, Build Loyalty in Your Retail Venue

Cisco Connected Mobile Experiences is a new solution that helps enable retail organizations to use Wi-Fi location services to deliver engaging store experiences and generate valuable shopper insights. Our industry-specific webinars so far break down use cases for Connected Mobile Experiences for airports/transportation and retail..with  more coming soon.

Our latest CMX webinar on demand is specific for retailers: “Boost Revenue, Build Loyalty.”

View this 45-minute on-demand video webcast to learn how to captivate your shoppers with new mobile apps supported by Cisco Connected Mobile Experiences. Discover how real-time location intelligence from your wireless network can enhance customer loyalty, improve store operations, and help you:

  • Deliver a personalized in-store shopping experience that increases customer intimacy
  • Provide important information at critical purchase decision points Read More »

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Special Guest Post: Observations from Geneva Airport Passenger Terminal Expo – Part 2

April 11, 2013 at 10:25 am PST

EDITOR’S NOTE: This post is a continuation of Brendan’s from Tuesday on my observations from the Geneva Airport Passenger Terminal Expo.

One of the things that strikes me here at the Air Passenger Expo is the proliferation of companies offering some type of passenger flow monitoring solutions. These vary from small startups to large players, and the offerings are a mixture of many technologies: video, cameras, bluetooth, and various types of sensors. The problem most are solving is point-based monitoring, such as how many passengers in the line, how many people are entering, or what is the current wait time in security – all very valuable point information for the Airports to make sure they’re staffed properly and passengers have the best experience.

Read More »

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Build Customer Loyalty, Boost Store Revenue

Do you want to increase sales by providing shoppers with the information they need when and where they need it – in your store?

Cisco Connected Mobile Experiences solution can help you do just that. Connected Mobile Experiences is a new solution that helps enable retail organizations to use Wi-Fi location services to deliver engaging store experiences and generate valuable shopper insights.

View this 45-minute on-demand video webcast to learn how to captivate your shoppers with new mobile apps supported by Cisco Connected Mobile Experiences. Discover how real-time location intelligence from your wireless network can enhance customer loyalty, improve store operations, and help you:

  • Deliver a personalized in-store shopping experience that increases customer intimacy
  • Provide important information at critical purchase decision points Read More »

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Leveling the Playing Field

What’s a poor brick-and-mortar retailer supposed to do? The competitive landscape seems to be permanently titled toward online retailers. Virtual sellers seem to enjoy facility and inventory advantages unavailable to their physical kin. They even get favorable tax policies from states that want to encourage internet growth.

Even with these asymmetric advantages, it’s the real-time insights available to online enterprises that provide a real game changer. By better understanding customer what a customer is viewing and their past history, a virtual store can provide guided advice specifically tailored to the individual shopper. Talk about targeted marketing.

Sure, the physical enterprise has strengths the online world doesn’t. Like first-person customer service and products that customers can touch, feel, and try on. But that real-time insight the retailers use so well? Out of reach.

Until now. With our acquisition of ThinkSmart, Cisco can help level the playing field.

Read More »

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