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The Power of “In Person” for Customer Relations

We’ve noted it before: in-person matters for business relationships and market success. People build trust, respect and rapport by engaging with each other on a face-to-face level, allowing for nuance, body language and tone to bring conversations to life. It’s these conversations that drive business growth and raise profits.

These important in-person ties extend from colleague-to-colleague interactions to all points of contact between businesses and their customers, partners and clients. When discussing substantive content—the use of a product, qualifications for a service, the benefits of doing things a certain way—people want immediate, accessible, convenient, understandable expertise, and they want the delivery of this knowledge to feel personal.

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TelePresence-As-A-Service Brings the Ultimate in Video Experience from the Cloud

Enterprise organizations seek more and more to adopt telepresence and HD video solutions that offer instantaneous, in-person virtual communication more pervasively across their organizations. While they may use the technology to connect with colleagues, partners, and customers all over the globe, these businesses want to access their video collaboration tools in one very specific place – the cloud – as they plan more pervasive deployments across their organization and ecosystem.

Why the cloud? It’s simple: The cloud allows for flexible deployment models, easy implementation, seamless integration of mobile and other remote users, and scalable video that can expand with the pace of business while freeing up resources to focus on their core business. We’ve empowered our partners to bring these invaluable benefits to their customers with our cloud-based telepresence solution, the Cisco TelePresence Exchange System.

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Transforming the Way People Collaborate with Video

Today at the Cisco Collaboration Summit 2012 in Los Angeles, Cisco unveiled a number of new collaboration solutions, including some very exciting updates to our Cisco TelePresence portfolio expanding opportunities for organizations to create an immersive, in-person experience.

In this global economy, organizations are more dispersed than ever. Yet at the same time business executives consider in-person collaboration an imperative. I’ve talked about how telepresence and video have moved far beyond a boardroom phenomenon as organizations are realizing that the use of rich video communication has the power to transform the way we collaborate.

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The Engagement Factor & Collaboration

Have you ever sent an e-mail that’s been misinterpreted and it took a long time to sort out the miscues? I have. And I suspect that many of you reading this blog have too.

So, it wasn’t surprising to see that a recent study by the Economist Intelligent Unit found that 88% of business leaders feel that a significant misunderstanding will slow them down. And 75% believe that in-person collaboration is critical to their business success. Perhaps that’s because 54% consider gauging engagement and focus to be the most important part of communications. And you do that through a combination of visual and audio cues, such as facial expressions, gestures and body language, tone of voice.

In my own interactions I do believe this is critical, but in today’s world you can’t always be there in person. Read More »

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