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Cisco and Our Partners: Building a More Valuable Relationship

At Cisco, we know that our relationship with our partners is vital—80 percent of our revenue flows through our partners, and without your commitment to us, we would not enjoy the successes that we have. But we also know that we have to earn your business and your loyalty every day. You tell us that you value our relationship and many of the things Cisco brings to the table, like technology innovation, practice enablement, profitability programs and our unique partner-centric sales and services go-to-market model.  I consider this our Cisco Partnering Value Proposition and we are committed to these core tenants.

As I shared at Partner Summit in San Diego, being “In it to Win it” means taking our  relationship to a new level, and that means helping you  maximize your business value and optimize your Return on Cisco. So how do we do that?

Watch this video clip of my General Session presentation at Partner Summit to learn more about what I mean when I talk about your Return on Cisco.

As we see it, a partner’s Return on Cisco is comprised  of the Cisco Partnering Value Proposition I mentioned, and a new concept we’re calling an Investor’s View of Partner Valuation.  Read More »

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