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Immersive Telepresence Still Enthralls on Tenth Anniversary

This October will mark the 10th anniversary of the immersive telepresence segment – one that we pioneered with the Cisco TelePresence System 3000 Series.

And as if by kismet, on the eve of this tenth year, demand for immersive systems soared as never before. Just last month, we shipped the 1,000th IX5000 system, our latest-generation immersive telepresence product. This is the fastest ramp in the history of the immersive segment, happening within the first year of the IX5000’s introduction. That’s no small feat for a product with a $300K list price (a price that’s unchanged since the 2006 introduction, despite significant innovations.)

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What makes this milestone even more interesting is that some predicted the demise of the immersive segment just a couple of years ago. But we persisted despite the naysayers. Why? We were driven by the same vision we had 10 years ago:  To take a meeting table, cut it in half, and add 5,000 miles in between. And yet, it still feels like everyone is in the same room – life-sized, effortlessly, and almost magically.

As it was ten years ago, users today are awestruck the first time they experience immersive telepresence. For globally dispersed businesses, the benefits very quickly become real. Organizations become enthralled with how it can transform their business. Travel avoidance is an obvious benefit, but the immediacy of decision-making, the relationship- and trust-building, and the power to collaborate over thousands of miles are the true assets. This is why more than 75% of Fortune 500 companies have purchased our immersive systems. Read More »

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Cisco TelePresence TX9000 Wins Prestigious Design Award

On the one-year anniTX9000 iF awardversary of its debut, the Cisco TelePresence TX9000 Series has been awarded the prestigious iF (International Forum) award for outstanding design, the same award that has been given to design stalwarts like Sony and BMW. With a brand new industrial design, the TX9000 was brought to market as the new benchmark for immersive telepresense, offering the state-of-the-art telepresence experience and high-intensity collaboration. The TX9000 has resonated well with our customers both in form and function, so we are even more pleased to learn that it has also been validated by one of the industry’s leading authorities on design.

The key design philosophy behind the TX9000 is its humanizing technology – in other words, to make this three-screen immersive telepresence system so natural, comfortable and easy to use that it just fades into the background to let the human interactions take center stage. Rounded corners, fluid lines, integrated facial lighting, intuitive touch screen user interface and ideal camera/screen placement make the TX9000 both pleasing to the eye and touch, while high-definition video and spatial audio creates an “in-person” experience that’s as close to being there as you can get. What this enables is a strong connection between people – for high-intensity collaboration — rather than a connection of technologies. By putting people at the center of our collaboration solutions we humanize every interaction and by delivering a consistent user experience across the entire Cisco TelePresence portfolio — from the software client to our three-screen immersive system — we make it easier for our users.

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The Future of TV: Coming Soon to a Wall Near You

The future of television may well include holographic, multisensory experiences worthy of science fiction. But many other visionary predictions are closer to the horizon, if not already upon us. These are creating exciting opportunities, while forcing all players in the television value chain to adapt quickly.

Recently, I met via Cisco® TelePresence® with more than 50 journalists from 11 countries—all in Central and Eastern Europe—to discuss the future of television and its impact on these mostly emerging markets. I participated with two of my colleagues: Kate Griffin, from the Cisco Internet Business Solutions Group (IBSG) service provider practice; and Guillaume de Saint Marc, from Cisco’s service provider video technology group (SPVTG). The roundtable took place over two days and used a Cisco IBSG study, “The Future of Television: Sweeping Change at Breakneck Speed,” as a springboard for discussions that were lively and free-spirited. Read More »

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