Every year, the Internet Marketing Committee of China (IMCC) gives out a Golden Award to recognize individuals who have displayed outstanding contributions to the realm of Internet Marketing in Greater China. For 2011, China’s Cisco Interaction Network (CIN) team won the Golden Award, so we wanted to take a moment to highlight their program.
An online initiative launched in China in June 2009, CIN is a communications resource focused upon delivering technology and business content and workshops. Over the past two years, its total registrants have doubled to nearly 42,000 individuals, and workshop attendees have escalated by over 400%, which portrays the fact that an increasing number of Chinese customers are interested in having two-way engagements while learning from technology experts. The program’s efforts were enhanced by online and social media tactics such as quarterly newsletters and consistently communicating with their fans on their Sina Weibo site (China’s most widely used microblogging website akin to a hybrid of Twitter and Facebook).
Why has this program been so well-received by the Chinese market?