This is part of a series of how location services is a core part of the mobile evolution in various industries. In a previous post I looked at the growth of mobile location, data and context based advertising, and there is no doubt from the evidence that this market space is already big, and predicted to grow exponentially over the next 4 or 5 years.
While this is very interesting at a macro level, for most of us what does that really mean, what can it be used for, how can we get some value or benefits from it….
Let’s look at this from the point of view of various industries, both looking at the uses of the consumer and of the business in a practical manner.
Today we look at the Retail Industry, and ask a few questions to understand the landscape.
- How are consumers habits changing
- What are retailers doing about this
- What can we expect to see in the coming year(s)?
How are consumer habits changing?
We already know that today over two-thirds of all U.S. consumers have a smartphone (expected to be >90% in about 3 years) and the capabilities that this brings is changing the face of retail business as we know it. Specifically looking at mobile retail and advertising the patterns are undeniable, we as mobile retail consumers are doing things differently and happy to engage and be engaged in new ways.
◦ Remember the coupon cutting days…well mobile coupons are starting to become the norm…recent research among mobile users shows significant numbers redeemed mobile coupons… 41% at grocery stores, 41% at department stores, and 39% @ clothing stores (source: Business Insider 2014) Read More »
Tags: ad, advertising, App, application, business, business insider, Cisco, clothing, cmx, connected mobile experiences, consumer, content, context, coupon, customer, customize, data, device, evolution, grocery store, habit, IDC, Industry, landscape, location, location services, location-based, macro, market, mobile, navigation, offer, personalize, phone, Real Time, realtime, retail, rtls, services, show-room, show-rooming, showroom, showrooming, smartphone, store, technology, venue, wayfind, wi-fi, wifi, wireless
The Internet of Everything (IoE) is changing the business and IT landscape, fueling unprecedented growth and disruption. As such, just thinking about cloud deployment is not enough. Organizational leaders need a cloud strategy to help future-proof their business and better meet objectives.
In fact, according to Gartner, organizations that continually monitor cloud computing trends and subsequently update the enterprise’s cloud strategy, will likely avoid costly mistakes and garner the most value from market opportunities over the next few years.
As CXOs adopt cloud strategies, what key trends should they keep in mind?
Here’s a short list for consideration:
Trend #1: Prepare for Growing Cloud Workloads
Today’s world isn’t just a world of many clouds, but also a world of growing cloud workloads.
According to Cisco’s Global Cloud Index:
Annual global cloud IP traffic will reach 5.3 zettabytes by the end of 2017. By 2017, global cloud IP traffic will reach 443 exabytes per month (up from 98 exabytes per month in 2012).
Global cloud IP traffic will increase nearly 4.5-fold over the next 5 years. Overall, cloud IP traffic will grow at a CAGR of 35 percent from 2012 to 2017.
Global cloud IP traffic will account for more than two-thirds of total data center traffic by 2017.
In this video, find out how these growing cloud workloads are driving IT to become a broker of cloud technologies.
Read More »
Tags: #CLUS, CIO, Cisco, cisco live, Cisco Live! 2014, cloud, Cloud Computing, Gartner, IDC, InterCloud, Internet of Everything, IoE
Universities are driving the need for IT consumption-based pricing models more than any other market segment. This is natural given the unique characteristics of their IT environments. First off they are at the forefront of the IT consumerization movement driven by new generations of students and work habits. With one fourth of the undergraduate population and half in most graduate programs changing every year, one can easily understand why this is the case. While BYOD has emerged in the enterprises over the past few years it has been a commonplace in higher education since campus networks were built in the 80s. When public cloud-based applications emerged college students were the first to embrace them and driving some to a prominent position in the industry. Facebook comes to mind.
It is not just students that make the universities very different than other markets. On many campuses you find different layers of IT functions and associated decision making. You have the central IT like all enterprises do. But then you have some lines of business having their own IT function either at the college or department levels. Most major research centers have their own IT groups especially if they house a supercomputing facility. Some grant-funded projects make their own separate decisions on IT services unique for such projects or for very short terms needs.
So what are the pricing models the higher education market is asking for? The answer is of course consumption-based pricing models but the devil is in the details. A simple subscription style “all-you-can eat” model may not be sufficient in most cases (and it is not really consumption-based after all, is it?). We see these in traditional enterprise applications that are converted to a SaaS offer. A utility style “pay-as-you-go” model while provides most flexibility might not have the cost predictability the universities require (remember long distance phone service?). Read More »
Tags: CiscoTownHall, edtech, Fast IT, IDC, ITConsumption, Shadow IT
Recently I wrote about a few real life examples of IDC Manufacturing Insights 2014 Predictions: Worldwide Manufacturing and their Top 10 predictions in two parts. They can be found: Part 1 and Part 2. I wanted to continue with this and wrap up the discussions with some additional examples. Hopefully, this helps illustrate what is already happening today to help you see some real life examples that are already taking place.
IDC wrote about Product Lifecycle Management or PLM. Traditionally, this is something that has always been a standalone solution and not one that is integrated into the full product design process. We are seeing an integration of this silo (as I mentioned in my first post on this series) into the product design earlier. Not only are we seeing this in the design process but also in the actual manufacturing workflow and shop floor design as well. When a change is made in the product it is quicker then ever before to make a change to the recipe or the manufacturing process with a ‘one click’ push to the operational side of the company.
This helps a company react to the changes that the customers are asking for and also is an incredibly quick way to start to integrate into the ‘mass customization’ that customers are asking for in many consumer products. Customers want to be able to have a product built for them and for their specifications. I have seen this happen with my son’s soccer cleats even. We are now able to order his shoes online with his number on them and they arrive within a week. While that is as simple as just adding a silk screen it is a great first step in the evolution of customization. Another example is what Motorola does with the Moto X where you can order the phone to your custom color and options and they will deliver it to you as requested (and for an incredibly low price!). Ultimately this can be done because ever process and every mechanism on the processing line can be tracked and changed on the fly. At Hannover Messe 2014 we will be part of the Factory 4.0 demonstration that will highlight this integration and customization on the show floor, stop by and see this in action.
The last 2 predictions from IDC are around the future of where we are going and the fact that the investments will be on the factories of the future. We are already seeing more focus on the shop floor than in the ‘carpeted areas’ where IT had normally lived in within the manufacturing environment then in the past. With more visibility in the shop floor, companies are able to improve their operations and ultimately drive towards more effective operations.
This trend is apparent with the fact that all of our business partners in this space have started to implement IP and Ethernet in their products. We have slowly seen this adoption improve over the past 5-7 years and in the past 2 years it is exploding with the implementation that is happening with our customers. Check out the Industrial IP Advantage as an area to start your own education in this incredibly exciting market. And, we are here to help you drive towards your operational excellence goals. Thanks for reading.
Tags: Douglas Bellin, IDC, IT, Manufacturing, PLM, Product Lifestyle Management
Trust is built with consistency. This axiom is certainly true of Cisco’s credibility with customers in the cloud computing space, where Cisco is investing to ensure enterprise customers are able to rapidly build private clouds, or to procure Cisco Powered cloud services from our Cloud Service Provider partners, who, in turn, are using Cisco technology to build their public clouds.
Recognition of our consistency in the cloud market is reflected in multiple ways, including third party corroboration. To that end, Cisco’s momentum in the cloud market is illustrated by findings from three industry analyst reports:
After being named the number 1 company customers used most often for professional services related to cloud in an IDC survey of US customers earlier this summer, Cisco was recently named a global “Major Player” the first time we were invited to participate in IDC’s MarketScape Report, Worldwide Cloud Professional Services 2013 Vendor Analysis. And the latest Q2 data from Synergy Research Group shows that Cisco continues to maintain a number 1 position in the Cloud Infrastructure Market.
“After steadily and consistently building its share in this market, Cisco has done well to hold onto its newly-won lead,” said Jeremy Duke, Synergy Research Group’s founder and Chief Analyst.
This strong combination of leadership in cloud infrastructure and in cloud professional services underscores Cisco’s commitment to consistently deliver businesses the foundation to deploy differentiated cloud services at a lower business risk.
No one can argue that cloud computing is accelerating IT business value, and cloud technology investments are increasing at a rapid pace in nearly every industry segment. At Cisco, we remain committed to maintaining our consistency in delivering what our customers require. A big part of that commitment is enabling IT to aggregate, integrate, customize, and deliver an expanded set of services to the business utilizing a mix of Cisco-enabled private cloud services and Cisco Powered public cloud services, paving the way to a hybrid cloud sourcing strategy for customers.
Tags: Cisco, cloud, Cloud Computing, IDC, Synergy, UCS