By Leszek Izdebski, Cisco Internet Business Solutions Group (IBSG)
The past few years have brought sweeping transformation to television—a trend that will only accelerate in the coming decade. Following up on a 2011 study on the future of television, Cisco’s Internet Business Solutions Group (IBSG) recently examined the ways disruptive technology and user behavior trends are impacting TV advertising. We identified four major trends that will transform advertising and the viewer experience.
1. Channels Will Go Away
While we do not believe that all future distribution will be through on-demand unicast technologies, consumers will not think about “channels” as the means of accessing programming. Adoption of video on demand, Intelligent Programming Guides and personal video recorders (PVRs) is shifting viewing from linear broadcasts on a TV screen to a multiscreen, multi-device, multi-modal, on-my-schedule, user-controlled experience. Brands and networks will no longer be able to ensure that ads placed in specific episodes will have sufficient audience reach. This behavioral shift will force advertisers to focus on new forms of addressable advertising: Read More »
Tags: 3D printers, ad buying, advertising, branded entertainment, channels, Cisco, haptics, IBSG, interactive, marketing, multiscreen, on-demand, Personalization, product placement, Service Provider, targeted, television, user involvement, video
The future of television may well include holographic, multisensory experiences worthy of science fiction. But many other visionary predictions are closer to the horizon, if not already upon us. These are creating exciting opportunities, while forcing all players in the television value chain to adapt quickly.
Recently, I met via Cisco® TelePresence® with more than 50 journalists from 11 countries—all in Central and Eastern Europe—to discuss the future of television and its impact on these mostly emerging markets. I participated with two of my colleagues: Kate Griffin, from the Cisco Internet Business Solutions Group (IBSG) service provider practice; and Guillaume de Saint Marc, from Cisco’s service provider video technology group (SPVTG). The roundtable took place over two days and used a Cisco IBSG study, “The Future of Television: Sweeping Change at Breakneck Speed,” as a springboard for discussions that were lively and free-spirited. Read More »
Tags: advertising, Central Europe, Cisco, cloud, Eastern Europe, Emerging Markets, Fresco, future, IBSG, immersive, interactive, multiscreen, personalized, Service Provider, targeted, television, video, videoscape unity
At one time, a knock on the door was from a friend or neighbor looking to borrow some sugar or the hedge trimmer. Today, more often than not, that knock represents someone stopping by for a visit and asking to “borrow” your home network to connect to the Internet.
U.S. consumers carry an average of 2.6 mobile devices, according to recent research by the Cisco Internet Business Solutions Group (IBSG). Not only do they expect their devices to connect to the Internet—they also expect friends and neighbors to have home Wi-Fi, just as they have electricity and running water.
Many service providers are now trying to understand how they can create community Wi-Fi networks among their broadband customers and reap new business benefits. However, they have very little research on customer behaviors that will enable them to design a winning program and build the business case for further investment. To learn more, Cisco IBSG conducted a survey of 1,060 Canadian mobile users to understand their needs and behaviors, their current and future mobile usage, and the average profile of community Wi-Fi users. Read More »
Tags: Cisco, IBSG, Mobile_Internet, service_provider, wifi
By Bill Gerhardt, Director, IBSG Service Provider
Online video is growing at a rapid — if not explosive — pace, with innovation and disruption spreading across all areas of the value chain. Some of the greatest innovation is currently occurring around multiscreen delivery and related services.
To better understand the climate for video consumption, in March, 2012 the Cisco Internet Business Solutions Group (IBSG) surveyed 1,152 U.S. broadband consumers between the ages of 13 and 75+ to gain a better understanding of how they watch video: their habits, preferences, and the devices they use.
The study found that consumers spend more time watching Internet video today than watching DVDs/Blu-ray Discs, video on demand (VoD), or live premium cable channels — and they want to watch streaming video across a variety of screens. In the future, multiscreen delivery will take on greater importance as laptops, tablets, and smartphones advance and become even better video devices.
Service providers must address these Read More »
Tags: Cisco, cloud, common experience, cross-geography, hybrid TV, IBSG, Internet Business Solutions Group, internet video, IPTV, multiscreen, multiscreen delivery, multiscreen solution architecture, online video, operating cost, OTT TV, partner TV, Service Provider, shared content, SP, streaming video
As world leaders ponder how to meet the growing demand for energy and resources, while reducing global carbon emissions, cities are challenged even further. The exponential growth of cities has resulted in enormous urban challenges: scarcity of resources; skyrocketing passenger, cargo, and digital traffic; and outdated and overloaded infrastructures.
The continued expansion of the Internet and our society’s increased connectivity seemingly amplify these urban challenges. However, Cisco and Schneider Electric see an opportunity to create a new future for cities, and they are already making cities more efficient and connected today.
The key is transforming a city from the inside out:
- Developing an efficient infrastructure for the utilities network, transportation systems, buildings, and public services.
- Adding connectivity to integrate these efficiency solutions, and including people in the social conversation.
- Reducing carbon emissions and environmental consequences of urban life to ensure sustainability.
This transformation requires that the city’s operating systems, such as utilities and transportation, function with optimal efficiency, allowing data collection for operations optimization. In order to solve the “pain points” that negatively affect city residents (such as power outages), it is critical to optimize each individual system, as well as the overall structure and connections among systems. Efficient integrated operating systems that create connections will improve services, offer better information sharing, and enhance a city’s sustainability and livability, transforming it into a Smart City.
Read More »
Tags: Cisco, city services, city systems, collaborate, connectivity, efficient, IBSG, infrastructure, integration, Schneider Electric, smart, sustainable, urban life