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Expanding Universe of Mobile Video Opens a World of Opportunities

Mobile video is exploding at a rate unimagined only a few short years ago. Whereas the quick YouTube clip had been a satisfying enough diversion, consumers armed with next-generation devices now demand the latest bandwidth-busting, 2-gigabyte Hollywood opus. The end user wants it on his iPad, and he wants it now.

For the industry at large, this creates no shortage of challenges. According to the Cisco Visual Networking Index, by 2016, 71 percent of global mobile data traffic will be video, placing a heavy burden on the network. But along this next frontier of mobile video there are also unprecedented and exciting opportunities.

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Cisco IBSG Examines Service Provider Role in Healthcare

In 2011, the amount Americans spent on healthcare equaled nearly 18 percent of the nation’s annual Gross Domestic Product.  This huge amount – more than $2.5 trillion – greatly concerns governments, insurers and medical professionals.  And the pressures on the healthcare system will only grow, as the overall U.S. population ages.

The healthcare debate has spawned many suggestions.  One focus is making the healthcare system more efficient.  Cisco’s Internet Business Solutions Group (IBSG), in a series of projects with key U.S. service providers, explored how they can help enable more efficient delivery of health solutions. 

Details are in an IBSG-produced document titled “Service Providers: A Tourniquet for the Hemorrhaging Healthcare System”.   The paper can be found on the Service Provider Thought Leadership section of the Cisco IBSG website.  At this site, you will find many interesting, provocative papers on various subjects relating to the service provider segment.  

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On the Road to SMART Cities: What Can we Learn from Asian City Leaders?

I recently returned from Toronto Canada, where the global Association for Asian Studies (AAS) held its 2012 Annual Conference. This four day gathering brought together thousands of Asia-watchers devoted to the sustainable and prosperous future of Asia. Alongside a rich menu of AAS’s scholarly programs, were roundtable discussions, workshops, and panel sessions, all focused on the full range of issues facing Asian citizens, governments and enterprises.

My presentation, “City-to-City Strategies: How U.S. and Japanese Cities Are Working to Improve Their Sustainability” was part of the panel, ““Climate Change, Toxic Spills, and Eco-Cities: Japanese and American Responses to Environmental Crisis.” Prof. Peter Friederici, of Northern Arizona University chaired our session, which was sponsored by The Japan Foundation Center for Global Partnership. Read More »

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When Mobile and Cloud Collide

The growth of mobility is unprecedented.   Nearly 80 percent of the world’s population now has access to a mobile phone, and new devices are helping enable many more applications and services.

At the same time, cloud has become the new way of delivering—and charging for—IT services and functionality.  Technology services and apps are increasingly being delivered and paid for on demand from remote data centers, accessible through the cloud of interconnected networks that constitute the Internet.

So many applications and services can now be accessed through simple browsers and delivered through the cloud.   Cisco’s Internet Business Solutions Group (IBSG) wanted to know what happens when the hot technology trends—“mobility” and “cloud”— collide.   So IBSG surveyed more than 1,000 U.S. mobile users to understand their current and future needs, and learn how they prefer to pay for mobile cloud services.   The findings help operators understand the size of the opportunity, develop strategies for success, and differentiate their offerings.

For details about this paper and other interesting, provocative papers, go to the Service Provider Thought Leadership page of the IBSG web site.

Check it out . . .

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Profiting from the Rise of Wi-Fi

The amount of mobile data generated globally is growing very rapidly and shows no sign of abating. This growth is largely driven by smartphones, tablets and connected devices, as well as mobile applications and content.   The Cisco Visual Networking Index (VNI) has been tracking this for quite some time – the latest update predicts that mobile data traffic will double globally in 2012 and increase by another 78 percent by 2014. 

In addition, there is a corresponding worldwide growth in the popularity of Wi-Fi. The number of Wi-Fi hotspots is expected to reach 2.7 million by 2014, with usage growing 200 percent. This growth is inspired by new enabling devices, recent technology improvements, public and private availability, and tiered mobile data plans from service providers. 

With this in mind, Cisco’s Internet Business Solutions Group (IBSG) has consulted with leading service providers from around the world to develop and evaluate 16 Wi-Fi business models that can provide a reasonable return on investment. Opportunities for monetization fall into four broad categories: (1) business effectiveness, (2) end-user services, (3) inter-carrier wholesale, and (4) value-added services.

For details about this and other interesting, provocative papers, go to the Service Provider Thought Leadership page of the IBSG web site.

Check it out . . .

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