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There’s Money in Wi-Fi

The insatiable demand for smartphones, tablets, and other connected devices is generating staggering amounts of mobile data. As my previous blogs discussed, the use of Wi-Fi for Internet access is exploding as more mobile devices are Wi-Fi-enabled, the number of public hotspots expands, and user acceptance grows. Service providers (SPs) now realize Wi-Fi must be an important part of their strategy to manage growing data loads on their networks and meet increased customer expectations. While operators are learning to accept the role of Wi-Fi, they still struggle with ways to turn a “cost of doing business” into profitable business models. The Cisco Internet Business Solutions Group (IBSG) has consulted with leading SPs from around the world about new, innovative Wi-Fi business models that can provide a reasonable return on investment (ROI), as outlined in our paper, “Profiting From the Rise of Wi-Fi.”

To learn more about what consumers are doing with their mobile devices, and to test their response to the new Wi-Fi business models, Cisco IBSG recently conducted a survey of U.S. mobile users. Following are our top three findings related to monetization of Wi-Fi: Read More »

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City Re-Development Starts with Building Retrofits: What Happens When the World’s Top Building Owners and Managers Debate their Future?

More than 1600 delegates convened at the 2012 Every Building Conference & Expo two weeks ago in Seattle, hosted by Building Owners and Managers Association (BOMA) International. The conference gathered some of the industry’s best minds and biggest investors for three packed days of learning opportunities aimed at professionals representing all types of buildings.

As a BOMA Cornerstone Partner, Cisco participated in three sessions during the conference, each of which focused on the role of technology innovation in shaping the future of the real estate industry.  There’s good news coming out of Seattle: Connectivity is, thankfully, no longer building specific; it’s now all about the connectivity of neighborhoods and cities. Read More »

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Technology Innovation: Disrupt—or Be Disrupted

An explosion of new technologies is creating new winners and losers in nearly every industry. You only have to look at the changing fortunes of Apple and Hewlett-Packard in the personal computer/tablet arena over the last decade to see how innovation can propel one company into superstar status, while another becomes irrelevant in the same market space.

So how can companies gain and hold an edge in technology innovation? In an engagement with a major global manufacturer, Cisco IBSG identified three key factors in the product innovation process that companies must clearly understand and be able to orchestrate:

  • Technology Strategy: Develop a technology strategy based on internal and external scans of rapidly emerging capabilities. These should include an assessment of each technology’s ability to disrupt, its stage of incubation, differentiating factors, competitive alternatives, and identification of platform choices. Developing a business and technology architecture for how the technology fits into your company’s platform portfolio is a critical step in this analysis.
  • Ecosystem Management: Arrange and manage ecosystem partners by assessing the need for technologies to perform certain functions that extend beyond your own internal capabilities, such as the ability to connect to a broader environment. You will need to understand existing and future profit pools to validate partner choices. For example, providing “smart services,” such as analytics, can extend a product’s useful life and be the source of long-term profitability, for both you and the ecosystem partners that deliver them.
  • Market Interactions: Prepare and execute detailed plans for managing market interactions, from initial introduction through full-scale market management. This includes an ongoing analysis of customer reactions, portfolio management, media communications, and potential competitors.

Read More »

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6 Battlefields Are Disrupting the Cloud Value Chain

By Wouter Belmans and Uwe Lambrette, Directors, Cisco Internet Business Solutions Group

As cloud computing matures and hype becomes reality, uptake among small and medium-sized businesses (SMBs) and large enterprises is increasing. And although the cloud is still in its infancy, the Cisco Internet Business Solutions Group (IBSG) believes it is an appropriate time to ask: “How is the cloud value chain taking shape, and where are the battlefields I need to be concerned about?”

Cisco IBSG has found that major disruptions are taking place on six battlefields across the value chain:

1. SaaS Will Further Disrupt the Independent Software Vendor (ISV) Landscape Read More »

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When ‘Machine-to-Machine’ Revolution Meets ‘Smart Cities’: A Glimpse into the Discussions inside San Diego Public Sector + Tech Community

A “Smart Cities” special event was organized in San Diego on June 27 by the Daniel Obodovski, a Director at Qualcomm. Daniel serves as the Co-Chair of a Machine-to-Machine (M2M) Special Interest Group (SIG) of CommNexus San Diego, a non-profit technology industry association that works to accelerate the formation, growth, and success of the technology industry in the San Diego region.

The M2M SIG is focused on wirelessly connected devices, which fall outside of the mobile phone and tablet space, commonly referred to as “the Internet of Things” (IoT) -- the wireless connectivity between the virtual and physical world around us. The M2M SIG addresses a spectrum of issues of the machine-to-machine area including: time-to-market challenges, new business models, market opportunities, technology constraints and solutions. This is a new SIG within CommNexus San Diego, and it aims to connect the best carriers of expertise with developers, entrepreneurs and investors. Forums such as this “Smart Cities” special event are one example of how they make these connections. Read More »

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