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Back to the Future of TV: Emerging Social TV Opportunities for Service Providers

By Bill Gerhardt, Director, IBSG Service Provider

The future of TV is already upon us.  Driven by technology advances, business model challenges, and consumer behavior, over the next five to ten years, TV as we know it will be a thing of the past.

However, many of the changes identified by Cisco IBSG in our work on the “Future of TV” will occur much more quickly. One such dimension is Social TV.  Looking back 20 to 30 years, we see that TV began as a social tool.  It’s what we gathered around on Sunday night to watch family programming. It’s what we talked about at work on Mondays.  It’s what advertisers utilized to make an impression on viewers.

Today, we have lost some of those social aspects of TV viewing. Instead, we often watch TV alone, in rooms that are not optimized for gathering, our friends and family dispersed in far flung places. As such, advertisers are losing their ability to extend their message through the power of conversation and discussion, challenging their effectiveness. Cisco’s IBSG’s 2011 study The Future of Television: Sweeping Change at Breakneck Speed predicted that Social TV would become increasingly embedded in TV experiences.  Two of the study’s 10 predictions involved Social TV:  #5 Don’t Just Watch, Get Involved and #9 Watch Together Virtually.  Social TV attempts to take us “back to the future” of TV, rekindling those social experiences of yesteryear in a way that is more powerful and aligned with today’s realities.

To bring some clarity to the Social TV opportunity, Cisco IBSG has developed a comprehensive taxonomy of Social TV use cases that Read More »

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Productivity Gains Through Culture, Visuality, and Collaboration (Part 4): Building a Business Case for Collaboration

Collaboration is again on my mind as I prepare to board a giant Airbus A380—the largest passenger jet in service today—for the long flight from San Francisco to India via Frankfurt.

I think about the various problems reported about the A380 program. The plane was essentially built in France and finished in Germany. The two locations used different versions of engineering software to design the aircraft’s incredibly complex wiring and electronics. Needless to say, the designs were not compatible, leading to an enormous amount of rework and production delays. This resulted in higher production costs, canceled orders, and billions of euros in lost revenue. It is doubtful that the A380 program will ever be a commercial success for Airbus.

Could more effective collaboration and communications capabilities have prevented this scenario? I think so. In fact, the business case for improved collaboration has never been clearer. Read More »

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The Future of Nice: Networked, Hyper-Connected, and Extremely Smart

What will the ideal city of the future look like?

Urban policymakers around the world are striving to answer this question, while positioning their citizens to compete and thrive in a time of accelerated innovation and change. Many are seeking the best possible convergence of technology and infrastructure within the urban environment. But the overall goal is to enhance the success, livability, and overall appeal of their cities. Read More »

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Productivity Gains Through Culture, Visuality, and Collaboration (Part 3): Extended Workplace Visuality and Pervasive Collaboration

In Part 2, I explained why organizational culture and leadership are probably the most important factors contributing to gains in employee productivity and innovation. This week, I’d like to describe two additional, highly essential enablers: extended workplace visuality and pervasive collaboration.

Extended Workplace Visuality: A visual workplace is one in which information needed to collaborate, engage, and stay productive is made available at the right time and place, rather than hidden away in spreadsheets and other documents on various employees’ laptops.

Visual displays have complemented lean manufacturing practices on the plant floor for many years, significantly reducing work-in-process inventories and manufacturing lead times, while driving cost and quality improvements. Visual thinking has also been adopted in environments such as airports and hospitals to improve operations, customer service, safety, and quality. Read More »

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Summary: John Lewis Changes the Face of Shop Operations by Using Video

When John Lewis (JL), a leading U.K. retailer, faced challenges with running its new, geographically distributed at home shops, Cisco IBSG knew that the problems could be solved through the innovative use of video technology.

Working with John Lewis CIO Paul Coby, Cisco IBSG and JL picked two critical concepts to pilot for the core retail use cases:

  1.  High-definition, real-time video conferencing based in each store for communicating among the at home shops, and between the shops and head office
  2. A video portal for sharing and viewing videos on demand (via each shop’s PCs)

The pilot’s results proved the value and the business case for video in shops, including estimated annual savings of 28,000 man-hours across the eight shops, and estimated annual travel savings of 20 percent to date.

Read the full article John Lewis Changes the Face of Shop Operations by Using Video

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