Let’s face it, TV has changed more in the last five years than the first 50 combined.  And Cisco, backed by newly acquired NDS, is on a fast track to reinvent TV as we know it.

The International Broadcasting Convention (“IBC 2012”) commenced in Amsterdam today amid  anticipation for what Cisco and newly acquired NDS will deliver to an industry in  continuous transition, one that faces both unprecedented opportunity and rapidly shifting customer expectations.

Jesper Andersen, SVP and GM of Cisco’s Service Provider Video Technology Group, provided  insight into how his organization will enable a true next-generation TV experience that is more immersive, engaging and social, while creating new revenue opportunities for service and content providers worldwide. Cisco today revealed its expanded content delivery network portfolio, the Cisco Videoscape Distribution Suite (VDS), and announced several Videoscape customer deployments, as well.

Tags: Abe Peled, Cisco, IBC 2012, Jesper Anderson, NDS, videoscape