Not surprisingly, as a networking company Cisco frequently publishes predictions on the growth of Internet traffic. Bragging unintended, typically the forecasts are pretty accurate. In a 2012 report we predicted that by 2017 there would be 2.5 devices and related connections for every person on earth, while there would be 5 devices and related connections for every Internet user in the same year. In the same report, we also predicted that this burst in hyperconnectivity – including machine to machine connections that are increasingly prevalent with growth of the Internet of Things (IoT) – would create more global network traffic in 2017 alone than in all prior “Internet years” combined.
How correct were our predictions? You don’t have to wait until 2017 for an answer. Welcome to the early arrival of the future of networked communications – a future where the hyper-distribution of information is driving new business demands, and where the old rules of data management and analytics no longer apply. Data is no longer passive. Central stores of stale information aren’t sufficient. Analytics can’t be an afterthought. The new rules require that you live your business daily on the edge of your network, where vital customer and market data is created. And you need to be prepared to respond to what you learn immediately. Are you ready to live on the edge?
The Future is Now . . . Like it or Not Read More »
Tags: analysis, analytics, automation, business insights, digital business, Digital transformation, edge networking, hyper-distribution, hyperconnectivity
In Part 1, I explained that both sides of the customer experience equation—what I am led to expect, and what I perceive I received—are both heavily influenced by today’s hyperconnected world. Let me recap briefly before I explain how we can approach customer experience in this new world.
Today, I can easily compare products across the globe—and get any number of reviews on your products versus any others. Perhaps even more influential are the social media networks, where those I listen to most—my friends—can quickly influence me and make or break your product. Read More »
Tags: Cisco, collaborate, collaboration, customer, customer experience, expectations, experience, hyperconnected, hyperconnectivity, IBSG, perceptions, rich media, social media, socialminer
There was a time when making good products was sufficient to succeed in the business world, but that is no longer the case. While making good products (or services)—things that people want and value, of a quality they expect and at a price point they are willing to pay—remains essential to the value proposition, it’s just table stakes today. What customers want are “experiences.”
So what is an “experience,” and why are customers’ expectations of that experience different from those of the past? Read More »
Tags: Cisco, customer, customer experience, expectations, experience, hyperconnected, hyperconnectivity, IBSG, perceptions, social media