Online video is growing at a rapid — if not explosive — pace, with innovation and disruption spreading across all areas of the value chain. Some of the greatest innovation is currently occurring around multiscreen delivery and related services.
To better understand the climate for video consumption, in March, 2012 the Cisco Internet Business Solutions Group (IBSG) surveyed 1,152 U.S. broadband consumers between the ages of 13 and 75+ to gain a better understanding of how they watch video: their habits, preferences, and the devices they use.
The study found that consumers spend more time watching Internet video today than watching DVDs/Blu-ray Discs, video on demand (VoD), or live premium cable channels — and they want to watch streaming video across a variety of screens. In the future, multiscreen delivery will take on greater importance as laptops, tablets, and smartphones advance and become even better video devices.
Service providers must address these Read More »
Tags: Cisco, cloud, common experience, cross-geography, hybrid TV, IBSG, Internet Business Solutions Group, internet video, IPTV, multiscreen, multiscreen delivery, multiscreen solution architecture, online video, operating cost, OTT TV, partner TV, Service Provider, shared content, SP, streaming video