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Socially-Conscious Businesses and Nonprofits Find Common Ground at 12NTC

April 2, 2012 at 3:16 pm PST

Tomorrow I’m heading to the Nonprofit Technology Conference (NTC) in San Francisco with several colleagues from Cisco’s Corporate Social Responsibility (CSR) team.

You may be wondering, “What does a global corporation have to do with nonprofits?” I worked in the nonprofit field for ten years before I joined Cisco, so I can answer: Everything.

We are still in a down economy. Individual donors are able to give less, and governments have been forced to cut social programs. Businesses, especially technology ones, are often innovative, entrepreneurial, and run by people who think giving back to society is important.

For organizations struggling to solve the world’s biggest problems today, corporate involvement is essential.

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