Trying to tell a story with a very technical product is challenging for many B2B brands. Many struggle to get their message across in a succinct and efficient way, but most of all, many of these brands struggle with creativity. Creativity is an essential component of effective marketing, and creativity was definitely the route Cisco took. We took a chance and actually humanized our network fabric family, the Network Convergence System (NCS). By incorporating user-owned videos with humorous scenarios, leveraging popular Vine celebrities, and making the NCS’ benefits visual, we were able to thoroughly tell its story and make it relatable to everyone – not just the technical crowd.
The campaign was all encompassing of all things social. The integrative campaign (official hashtag #SystemForIoE) used Twitter, Facebook, Google+, Vine, community, blogs, Storify and SlideShare. If there was an audience that needed to be reached, Cisco was going to reach them.
Combining humor with technology
The NCS was designed to meet the demands of the Internet of Everything (IoE), Cisco’s flagship campaign defined as connecting people, processes, data and things. We needed to find a creative way to showcase the campaign’s key messages that made sense to the global audience as they were targeting many regions, including Latin America, Middle East, Europe, Asia-Pac and the United States. After sifting through a few dozen ideas and thousands of different humorous clips from around the world, we decided on the top three clips that resonated best with all the different countries. This is one of Read More »
Tags: #SystemForIoE, facebook, graphics, humor, launch, Service Provider, social media, twitter, vine, youtube
The Catalyst Compact Switch gives you the the flexibility of connecting and powering networking devices without running long Ethernet cables from the wiring closet. It is a small form factor switch that can be powered over Ethernet, and is silent, secure and resilient. Amongst other verticals, the compact switch has been very successful in diverse environments in retail, hospitality and enterprise. A new Lippis Report details how the compact switch extends the borderless network services to the furthest endpoints. Read More »
Tags: Cisco Catalyst, Compact Switch, humor, video
This week was Cisco Live 2012 in San Diego and I had the pleasure of being able to present to our customers, clients and partners on the topic of FCoE. There’s probably quite a few blogs and tweets about product launches, announcements from all parts of the ecosystem. Any many of you, my readers probably sat in quite a few sessions and walked the World of Solutions. In this entry, I’m not going to talk about what I presented on, but I though I’d answer the question:
What is it like to present? What do you see while you’re up there?
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Tags: Cisco, ciscolive, humor, information, networkers, presentation, Presenter's View
The following is an abbreviated list of my favorite concepts and/or specific functions that never made the cut into an official version of the MPI specification:
- MPI_ESP(): The “do what I meant, not what my code says” function. The function is intended as a hint to the MPI implementation that the executing code is likely incorrect, and the implementation should do whatever it feels that the programmer really intended it to do.
- MPI_Encourage(): A watered-down version of MPI_Progress().
- MPI_Alltoalltoall(): Every process sends to every other process, and then, just to be sure, everyone sends to everyone else again. Good for benchmarks. Read More »
Tags: humor, mpi