As a follow-up to my last blog post, here is the Reader’s Digest version of how to create social media engagement.
Each step is a word:
Listen • Integrate • Share • Talk • Enable Talk • Nurture • Evaluate • Refine
If you have paid close attention, you’ve probably discovered that the first letter of each word put together spell the word LISTENER. Makes it easy to remember, right? It all starts and ends with listening!
If you don’t do anything else, just listen. If you’re new to social media, listen first, engage next. If you’ve been doing social for a while, keep listening. Always! Not just during your launch period or around your event. Listening can help you get an outside perspective on your company. It can help you gain real-time unfiltered feedback, uncover issues, pain points and new opportunities. It can also be used to gain an edge on your competition, and can even help you avoid or minimize a crisis situation. Hint: Read More »
Tags: best practices, customer, engagement, engaging, facebook, how to, KPIs, Listening, measurement, measuring, metrics, partner, slideshare, social media, strategy, twitter, youtube
Providing good feedback does not occur naturally or by default. To provide effective feedback, leaders must learn, develop, and cultivate fundamental skills. Organizations that do not address these fundamental skills risk creating an environment where people fail to observe, reflect and self-correct their behavior.
Register for this free WebEx event now.
In 1998, Fast Company wrote an article on employee feedback and over ten years ago managers faced the same problems:
Too many leaders still treat feedback as a once-a-year event, rather than an ongoing discipline. “Doing annual appraisals is like dieting only on your birthday and wondering why you’re not losing weight,” cracks Saunier. Too many leaders confuse feedback with paperwork. “Filling out a form is inspection, not feedback,” says Kelly Allan, senior associate of Kelly Allan Associates Ltd., a consulting firm based in Columbus, Ohio whose clients have included Boeing, Paramount Pictures, and IBM. “History has taught us that relying on inspections is costly, improves nothing for very long, and makes the organization less competitive.”
Why is giving feedback so difficult? Read More »
Tags: business, business advice, event, how to, leadership, WebEX, webinar
It’s your dream.
On occasion, you would love to get up a little later, not rush to shower and get dressed, have a decent breakfast and avoid jumping in the car and dealing with traffic. You know you’d be more productive working at home, pounding away without interruptions. You are wearing your comfy day-jammies because you don’t have to dress to impress.
How do you make it happen? (Learn more first hand at this free event.)
The answer is becoming an “agile worker”.
“An Agile Worker operates from any convenient location. They may use a desk in the office or a casual drop-in space designed for short micro-working spells. They are often found working in a public space with WiFi access or whilst travelling using mobile GPRS or 3G connected devices. Some are road warriors staying in hotels, moving from meeting to meeting and working throughout the day as and when they can gain access to networks. Agile Workers also work from home usually on an occasional (say one or two days in 10) basis.” -- Steve Gillies, BT Viewpoint
Read More »
Tags: business advice, event, how to, No Office Required, WebEX, webinar
While the increasing significance of video is evident, many people are still wondering about how to (best) tap the potential of this communication tool. “Do I need to be in it? Should I make it an interview or a monologue?”
I’ll let you in on a little secret…as much as I love video, I’m also one of those behind-the-scenes kinda gals. I’d much rather play the role of the writer or director than the actor. If you’re like me, your next question is “how can I participate without broadcasting myself to the world?” Fear not, there are plenty of options to choose from: Read More »
Tags: Cisco, evolution, examples, how to, social media, video
We get many requests for help when sharing a video via WebEx during a meeting. We have made some improvements that make sharing quite easy. To help you do it, we’ve recorded a quick WebEx with the how-to!
Watch the recording now.
You don’t need anything special to watch the recording. Just Read More »
Tags: how to, Recording, Sharing, tips, Togeher@WebEx, together, video, WebEX, youtube