We’re counting down the days until the Social Media for Savvy Marketers event on April 18 and 19 at the Cisco Headquarters in San Jose and online. As I’m writing this post, we’re doing audio and visual checks and working out the final details. Personally, I’m super excited about Cisco hosting this event for the 4th year in a row and would like to thank everyone who has reached out to me or someone on the Corporate Social Media Marketing team about this event via Twitter, email, or any other ways.
1. Download the Cisco Global Mobile Social App for a Chance to Win Prizes
Whether you’re joining us in person or virtually, download the Cisco Global Mobile Social app to play, network with your peers and for a chance to win prizes. The app is available Read More »
Tags: best practices, Cisco, ciscosmt, event, how to, learning, social media, socialsavvy, training
Last week I spoke at an event and the definition of social media came up. Some people refer to social networking tools when they speak of social media while others refer to the notion of engagement and content on the web. I’m more of a “gelato in a cone” kinda gal. I view social media as engagement and content (gelato) that lives in some kind of an “online container”, such as a social networking site or another web platform (cone). I’m looking for both. I would even argue that customer experiences, whether social or not, could and should be connected to optimize their journey. For example, social content can live on your web site and your social networking sites and conversations can be prominently featured at your events.
Building on the “gelato in a cone” interpretation of social media, we (@CiscoSocial) will be hosting a social media event for the savvy marketer in San Jose on April 18 and 19. Anyone and everyone is welcome to attend this free event as we bring together some super bright practitioners for 2 days of live chats and presentations. The practitioners that are lending their expertise and time to our event come from Twitter, LinkedIn, Kaiser Permanente, Walmart, Adobe, SAP, Intel, VMware, Citrix, ABC, eBay, Salesforce.com, MindShare, Engauge, Percolate, BuzzFeed, Performics, Digby, Blinq Media, Cisco, and more.
You may attend in person or via webcast, just please register ahead of time.
Register for the in-person event: http://cs.co/SMevent.
Register for the webcast: http://cs.co/SMEventWebcast.
Hash tags: #CiscoSMT, #SocialSavvy
Ping us at @CiscoSocial
We have a wide range of topics lined up for you, check out some details here: Read More »
Tags: Adobe, best practices, Cisco, citrix, ebay, EMC, engauge, event, how to, Intel, linkedin, mindshare, salesforce, SAP, slideshare, social media, strategy, twitter, UPS, VMware, walmart
The other day I was reading an article about “Cognitive Dissonance: Why Social Sharing Creates Employee Advocates”. Intuitively you would suspect that “employee sharing can influence your employees to love your company more” but I’m always thrilled to see research, data and science to support these theories. Thank you, Psychology!
If you’re still skeptical about why employee enablement in social media matters, consider these factoids:
(1) 41% of people believe conversations with company employees to be the most credible specialist sources of information.
(2) There are over 10 million social mentions of the Fortune 100 each month…With Twitter generating the most amount of chatter.
(3) 56% of customer tweets to companies are being ignored.
(4) 70% of brands ignore Read More »
Tags: activate, advocacy, ambassadors, amplification, authentic social media, employees, Executives, how to, marketing, scaling social media, social media, training, viral, WOM
I presented at the BtoB Networking Breakfast (#BtoBNet) today and wanted to share my slides in this blog along with some food for thought based on my presentation:
- Not all social media participants will converse, comment or create. The Forrester social technographics ladder outlines 6 active social participation categories that also include people that are spectators (e.g., read your blogs), joiners (e.g., maintain a LinkedIn profile) or collectors (e.g., bookmark your content). Don’t lose sight of these groups when planning your social engagement.
- Lead with listening. I have spoken and written about this many times before and the new nugget here is that Read More »
Tags: best practices, engagement, how to, Listening, social media, tips
Advocacy is a term we have been hearing more often in the recent years. It’s not a new term but one that has been reinvigorated in the context of the online world. Social media is playing an increasing role in the purchase cycle, resulting in more focus on post-purchase engagement on the web.
The Customer Journey Has Evolved:
The post-purchase phase is a key component in building brand loyalty and advocacy. I have borrowed the following graphic to show the evolution of the online customer journey: Read More »
Tags: advocacy, Advocate, ambassador, best practice, brand, challenges, customer, how to, influencer, online, pitfalls, social media, who is