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Measuring Broadband Penetration – By population, household or something else?

In working across different countries on their broadband strategies, inevitably the question arises of how does one best measure broadband penetration. Some countries have published figures of broadband based on a population (per capita) basis, while others have opted to adopt measures of broadband penetration by household. Why the difference of approach and what’s the significance of using one over the other?

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