Like a lot of us in IT, I’m into electronics. I enjoy visiting stores to get the actual hands-on experience of the product – but I admit I rarely buy on the spot. Why? I want to make sure I know what I’m buying, and frankly, that I’m getting the best deal. I either have to do research beforehand – read reviews, check prices, and clip coupons – or search on my mobile device while I’m in the store. Depending on the results, I could either be heading to another store or heading home to make the purchase online.
This week, Cisco introduced a new way to transform that in-venue experience through Connected Mobile Experiences Web engagement. This enables organizations to communicate with opt-in mobile users – shoppers, guests, visitors – through their mobile browser, right there in the venue.
Location-aware menus, banners, and icons as well as content-aware search enable organizations to provide venue-specific information – such as nearby dining or amenities – as well as any information the user may find valuable based on their context: where they are, how long they are there, whether they are a new or repeat visitor, or even what sites they are visiting. This customized communication can dynamically change when the user’s context changes.
Imagine merging the online with the brick and mortar shopping experience – if I’m standing in a particular area looking at a product, the location-aware menu can provide me a link to user reviews of that particular product. And if I’m searching online for the best price, imagine the store issuing a web notification for a price match minus 5% – I’m sold! Read More »
Planning your summer travel and vacation destinations? Where are you headed and what kind of resort experience will you consider ideal? At this year’s Interop Conference in Las Vegas, the Cisco Enterprise Networking Group unveiled its new marquee customer – MGM Resorts International – who has upped the wireless ante to ensure its visitors have access to the information they need, literally at their fingertips.
At MGM Resorts, they continue to push the boundaries of creativity and innovation to deliver the best possible experience for their guests. John Bollen, MGM Resort’s Senior Vice President and Chief Digital Officer, is always looking for ways to take what they do and make it even better. Read More »
Imagine this travel experience: You enter your hotel, and your mobile app buzzes to welcome you back and offers you free Wi-Fi within the lobby area. The app informs you you’re now in line for check-in with a 3 minute wait – your latte is being made in the waiting lounge, and the receptionist will come directly to you. After you check-in, the app launches a map of the property, highlighting all of the hotel’s amenities. As you walk to your room, personalized dining and spa promotions appear – they can be used anytime during your stay.
Cisco Connected Mobile Experiences solution can enable hospitality organizations to use Wi-Fi location services to engage and retain always-connected mobile guests by providing them with highly personalized content and experiences.
Hospitality venues can also use the Wi-Fi network to augment the guest and conference experience to build loyalty and boost sales with location-based information integrated into mobile applications.
We are heading to The Strip once again next week as sponsors of the Hotel Technology Forum (HTF). This time, we are staying in some very comfortable territory and get to experience our own solutions in action. The Bellagio will be hosting HTF from April 17-19 and expects to have many hospitality leaders pass through its lobby.
In late 2012, the Bellagio along with three other MGM Resorts’ properties completed a Cisco Systems Network Wi-Fi installation. An instant upgrade, hotel guests and conference attendees no longer have to pay a fee or enter a password to access the wireless local area network (LAN) via their smart phones, laptops and tablets. HTF show-goers will experience a network that is 30 percent faster than similar large-scale wireless networks as well as all 330 access points The Bellagio has to offer.
We had a great time last week at the Hotel Technology Next Generation’s (HTNG) North American Conference in Atlanta. Many of the industry’s top leaders were in attendance, and it was exciting to see wireless and mobility as a recurring theme throughout the show. There were various Wireless-focused presentations, including one from Wi-Fi Alliance focused on Miracast and Passpoint. Our team also noticed that personal area network (PAN) capabilities are becoming of more interest to hoteliers as guests need a way to connect their devices together to share content.
Our very own Bob Friday, CTO, Wireless Networking Group, and John Bollen, MGM resorts VP of IT Strategy led the Wi-Fi conversations and delivered the conference’s keynote where they focused on key trends in the industry and our innovative implementation at MGM.