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#HITEC Higlight: How Cisco’s CMX is Delivering Profitable Outcomes to the Hotel Industry

hitec14.1HITEC 2014 takes place this week in Los Angeles, where the brightest minds and hottest technology in the Hospitality industry congregate in one place, with over 300 companies displaying the latest technology solutions to the industry.

CMX is featured at the HITEC Convention in both the Cisco booth and as a part of the Hyatt keynote address.

Cisco CMX @ HITEC

Cisco’s CMX solution was on display at the Cisco Booth and also running at the event venue the Los Angeles Convention Centre.

The following screen shots show some examples of the analytics in action at the show.

This is a heat map of devices during the early part of the morning when the exhibition flow first opened, and the delegates can be seen streaming in the front entrance and then spreading out across the show floor. We can also see that over 3000 devices have already been detected at the venue.

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CMX Analytics at Cisco Live! San Francisco 2014

Cisco Live! San Francisco was the biggest Cisco Live! yet—25,000 attendees. Read Chris’s blog for more on the network at Cisco Live! You also heard about the Mobility Services APIs enabling location-based services and location-enabled application development in Neha’s blog yesterday. The event also marked a milestone for our CMX team: successful location tracking of all 30,000 devices in the conference center with a single pair of MSEs (Mobility Services Engine) running on 7.6MR2 code to generate analytics and reports based on device location!

Let’s take a closer look at location analytics generated at Cisco Live! If you haven’t seen CMX Analytics before, let me tell you: it’s powerful. There are three pieces of CMX Analytics: Dashboard, Analytics and Reports, all generated by the location data from the MSE. Here are a few key views from the show floor:

1.      Dashboard: The CMX Dashboard features a number of customizable widgets that visualize location data such as dwell time and device count by zone or by time.

Hourly Visitors for South Halls on Tuesday May 20

Tuesday marked a steady flow through the day with the World of Solutions and breakout sessions all day. You see that spike at 5pm? That’s when the beverages and refreshments came out—and then you see people tapering off round 7pm to head out for dinner.

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CMX Analytics: An Inside Scoop on CiscoLive! Milan #CLEUR

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Today is the final day of a very busy and successful Cisco Live Milan 2014. Read my initial observations from the event earlier this week.

As the event draws to a close, lets look at some of the location analytics available via Cisco’s Connected Mobile Experiences solution (CMX) and perhaps try to answer some of the following questions about the event.

For this I will just focus on the World of Solutions Show floor -- approximately 800,000 sq feet in size, and containing all the Cisco Booths and the partner displays.

  1. How many people actually visited the world of solutions?
  2. How many people did  the different Cisco Booths attract?
  3. Where was the busiest part of the show floor?

These and other insights can be derived from looking at the business intelligence that emerges from CMX. Read More »

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Cisco Live Milan 2014 & CMX

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Cisco Live Milan 2014 kicked off this morning with an opening keynote by Rob Lloyd. During the session Rob shared Cisco’s  vision of the Internet of Everything, and explored the industry trends and technologies that are making that vision a reality. One of these areas is enabled by Cisco’s CMX solutions and our growing ecosystem of partners.

To illustrate how this vision is becoming a reality, a CMX demo was shown on stage. The demo related to a wine producer ( we are in Italy by the way..) who was able to engage with their customers via their mobile app. Enabling the customer find the particular wines they are interested in, interact with the wine maker, get location specific promotions and really deliver a highly personalized and location specific service.

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CMX at Cisco Live Day 1:

The whole venue has been designed and setup for WiFi location based services and CMX is running across the complete conference. Read More »

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