The Social Innovation Summit takes place this week on December 4 and 5 in Mountain View, California. This annual gathering brings together corporate, investment, government, and nonprofit leaders to explore the strategies and business innovations that are generating social transformation.
At Cisco, we apply the same technology, expertise, and partnerships we use to help our customers to also help transform lives, communities, and the planet. Through the collective power of human and technology networks, we believe we can multiply our impact on some of the world’s most pressing problems — while strengthening our business.
This “shared value” approach is reflected in the Social Innovation Summit, where other corporations, nonprofits, investors, and government agencies will describe how business innovations and creativity are enabling social transformation.
This panel was of particular interest to us because Cisco observed a number of industries brought together on the same stage. Energy, healthcare, and transportation are important to how we live and work, and Cisco engages in each of these sectors.
While this panel demonstrated the huge technological strides each sector is taking, I noted that these advances did not occur overnight. Each of these sectors has evolved its approach with a lot of effort, over a long period of time. Read More »
Years ago I was standing next to the Chief Trauma Surgeon (CTS) in an Emergency Department while the team worked feverishly to resuscitate an injured EMT. The EMT had been struck by a speeding car while at the scene of an accident. In one split second he went from being a first responder to being a patient. My job was to relay information to the Operating Room to make sure the Trauma Suite was prepared appropriately should this patient survive long enough to make it to surgery. The code had been going on for almost an hour and all the efforts of a dozen brilliant and highly trained professionals seemed to have no impact. In fact, things just seemed to be getting worse. Finally the resident came over and asked the CTS if we should ‘call it’. In hospital speak, that means to admit defeat and acknowledge that the patient cannot be resuscitated. It means, literally, to call the time of death. I watched while the weight of the decision spread over the face of the CTS and change his posture as if an actual physical weight had been put on his shoulders. After a few minutes, he turned without a word to walk towards the waiting room to speak to the family. He had only taken a few steps when he turned around and came back. “No, keep going.” The commitment and compassion I saw in his face that day has never left me. He was there for that EMT. The power of truly being there to make a difference hit home.
At Cisco, we are working to make it easier to “be there”. To bring knowledge and expertise right to where it is needed, no matter where you are, no matter who you are. We are using technology to connect not just machines and data bases, but people. Today, we see the powerful forces of social, mobility, the cloud and information coming together. Gartner describes this as the Nexus of Forces. This nexus is disrupting old models and creating new market transitions. Scaling these technologies is making things possible that were not possible before. And Cisco is working to be there, to help you be there.
Back in September, I had the opportunity to attend HIMSS APJC in Singapore and was really excited to learn more about the key trends in that part of the world, which houses some of the largest economies, populations, and economic growth. After talking with several customers and listening to several panel discussions, one common theme kept recurring – patient experience. It was my belief that patient experience was more of a USA hot-button as healthcare organizations in the USA are being forced by patient “consumerism”, whereby patients want their money’s worth and have a certain level of expectation. I was surprised to learn that patient experience is more of a global trend and that got me thinking as to what exactly is patient experience and how healthcare organizations are addressing it.
After talking with customers on a world-wide basis, I have learned that customers really do not have a standard definition for “patient experience”. In fact each one of them has a different interpretation and there are widely divergent views in the healthcare industry. The 2009 HealthLeaders Media Patient Experience Leadership Survey — covering more than 200 healthcare CEOs, CFOs, COOs, CNOs, directors, senior vice presidents, and other C-suite high-ranking healthcare officials — found that 33.5% of respondents said the patient experience is their “top priority,” and 54.5% said it’s “among their top five priorities.” And most responders thought it would be a priority in the future as well: 45% said it would be their top priority five years from now, and 50.5% said it would be in their top five priorities. Read More »