Los Angeles is an extraordinary city with extraordinary people. And this week, it was even more extraordinary to be in my hometown of LA where we hosted this year’s Cisco Collaboration Summit. LA is where we built the world’s biggest airplane, the world’s biggest freeway system, and epic movies with the world’s biggest stars. And of course, the Happiest Place on Earth.
This is a town of big dreamers with big ideas, making it a perfect place to bring together customers, partners, analysts, and consultants to talk about big ideas in collaboration.
And now is the time for big ideas. We all know companies can only do so much with cost cutting. It’s important, but in our global economy, the only true way to differentiate and compete is through innovation.
Video everywhere is the way of the future, but end-users also want a great video experience. That combination requires very efficient use of bandwidth to be practical. My colleague, Jacob Nordan, explained in a recent post how that can happen if you choose the right technology partner. H.265, a new codec standard, also plays a key role.
Next year, H.265, will be ratified by ITU-T. As a firm believer in standards-based video, Cisco is investing in H.265 development across our portfolio. We see H.265 as the primary enabler for deploying high-quality video ubiquitously by reducing bandwidth consumption up to 50% compared to existing technologies. As we look out over the next few years, video communications with great experience will become a requirement, not a nice-to-have, for all users. H.265 along with an intelligent network will be the key to making it happen.
To see how we are enabling a high-quality experience at half the network cost, check out my H.265 demo from the Cisco Collaboration Summit.