Looking at the history of video collaboration there are a few identifiable transition points. The introduction of audio and video delivery over IP networks created opportunities for widespread affordable deployments and the video conferencing market began to expand. The scale of deployments, however, was in general neither large nor pervasive. In 2006/2007 new offerings (like the CTS 3000 from Cisco’s TelePresence team) introduced highly reliable, full HD (1080p), full motion (30fps) experiences with a level of simplicity making it operable by any user irrespective of technical knowledge. As Full HD became available across the breadth of video conferencing platforms, the whole market rapidly doubled over the following two to three years. This created another market pillar in collaboration.
Push the clock forward 6 or so years to today…
The distinction between video conferencing, unified communications and web conferencing is now very blurred:
The user community has matured. They are no longer satisfied with connecting over audio, video or content. They want to achieve the startup experience of small, tightly connected teams across a geographically dispersed workforce. This means leveraging all of the above features where and when needed, in a simple and intuitive way.
IM, presence, audio, video and content collaboration are becoming Read More »
In today’s business world IT professionals have to manage multiple collaboration applications in order to support an increasingly mobile workforce, flexible desktop solutions as well as collaboration and video rooms within their organizations. The collaboration environment is multi-endpoint and multi-vendor and reaches beyond enterprise boundaries -- both B2B and B2C.
Compounding this IT challenge is the maturity of the collaboration market. To date, companies have typically made significant investments and want to protect these investments as they move forward. In particular, companies want to protect the quality of experience as they move to integrate across department, company and consumer boundaries, and as they look to expand their deployments. This challenge grows more acute as the market rapidly evolves towards innovations such as H.265 and WebRTC.
Companies are looking for true interoperability with a seamless user experience that:
- Allows them to benefit from new innovations
- Interoperates with existing and future investments
- And, works across company boundaries and functions in a diverse environment
While I was participating in a web conference from my home office, I started thinking about how much and how fast things have changed in the last decade around communications and how we use collaboration tools in the office, at home and on the road and most importantly the number of devices available to me so I CAN collaborate over distance.
One thing that stays constant in this industry is change, especially when it comes to devices. Let’s take a walk down memory lane and see if you can remember any of these once “have to have” mobile devices. The Nokia 9000, The Motorola “Flip phone” and The “Razor”, Palm Pilot, dare I say the Blackberry and of course at the start of 2007 the IPhone came on to the market — and we all know how that is playing out — this being a rarity. More recently, Samsung is challenging Apple with the Galaxy and DROID OS is becoming more prevalent than IOS. Last I checked, there was an estimated 1.3 million Read More »
Los Angeles is an extraordinary city with extraordinary people. And this week, it was even more extraordinary to be in my hometown of LA where we hosted this year’s Cisco Collaboration Summit. LA is where we built the world’s biggest airplane, the world’s biggest freeway system, and epic movies with the world’s biggest stars. And of course, the Happiest Place on Earth.
This is a town of big dreamers with big ideas, making it a perfect place to bring together customers, partners, analysts, and consultants to talk about big ideas in collaboration.
And now is the time for big ideas. We all know companies can only do so much with cost cutting. It’s important, but in our global economy, the only true way to differentiate and compete is through innovation.
Video everywhere is the way of the future, but end-users also want a great video experience. That combination requires very efficient use of bandwidth to be practical. My colleague, Jacob Nordan, explained in a recent post how that can happen if you choose the right technology partner. H.265, a new codec standard, also plays a key role.
Next year, H.265, will be ratified by ITU-T. As a firm believer in standards-based video, Cisco is investing in H.265 development across our portfolio. We see H.265 as the primary enabler for deploying high-quality video ubiquitously by reducing bandwidth consumption up to 50% compared to existing technologies. As we look out over the next few years, video communications with great experience will become a requirement, not a nice-to-have, for all users. H.265 along with an intelligent network will be the key to making it happen.
To see how we are enabling a high-quality experience at half the network cost, check out my H.265 demo from the Cisco Collaboration Summit.