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Summary of B2B social media session at Internet Retailer 2013

Last week I was honored to co-present with Parvez Patel, senior director of e-strategy at Grainger, on a session at Internet Retailer Conference 2013, titled “Social Marketing for B2B:  It’s Not Just for B2C Anymore.”

Parvez Patel, Grainger, Kenneth Leung, Cisco

 

In this session both of us discussed how we approached B2B social media from a Grainger perspective and from a Cisco retail industry marketing perspective.  Some of the points that we discussed include:

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Cisco presenting at Internet Retailer Conference on June 6th in Chicago

Internet Retailer Conference and Expo 2013, being held this year in Chicago from June 4th to 7th at the McCormick Convention Center, is expected to draw more than 9,500 attendees.

Cisco retail industry marketing has grown from the initial Twitter feed to now include a comprehensive portfolio of social media properties, including Facebook, LinkedIn, Youtube and blog.

I am excited to be presenting with Parvez Patel, senior director of E-marketing at Grainger, on the B2B Social Media Track this Thursday, June 6th from 1:45pm to 2:30pm CT on the topic “Social marketing for b2b: It’s not just for b2c anymore.”

 Internet Retailer Conference & Expo

In this session, Parvez and I will present and take questions on the following:

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