Cisco Blogs


Cisco Blog > Corporate Social Responsibility

Social Media Can Accelerate the Social Good

Recently, I participated in a conversation with our LinkedIn community on GETideas.org. The crux of the discussion was labels–should there be a universal taxonomy for terms such as Global Education, and would trying to foster global adoption of such terms speed up the transformation of the societal challenges we face today? It got me thinking about all sorts of terms that pop into our language stream. One day you’re talking about the “inequalities of the distribution of wealth and the effects of taxation on global markets;” the next day you’re texting an associate and summing up your thought stream with the word “Occupy”.

In my preparation for a panel discussion called Why enterprise Social Media Loves Social Good?, I poked around online to see if there was any consistency in the meaning for the term “social good”. Almost all the discussions and posts I found connected “social good” directly to its use within the business community. While businesses vary in their approaches to social good, this definition seems to be a common one: “A good or service that benefits the largest number of people in the largest possible way. Some classic examples of social goods are clean air, clean water and literacy; in addition, many economic proponents include access to services such as healthcare in their definition of the social or “common good”. (Source: http://www.investopedia.com/terms/s/social_good.asp) Read More »

Tags: , , , , , , , , , , , , , , ,

Manufacturing a Successful Cloud Strategy

I just finished an interview on the topic of “Cloud in Manufacturing” with a German machine-building and factory automation magazine. The interview ran an hour longer than scheduled—an indication of the publication’s interest, as well as its lingering doubts about whether cloud services truly can benefit “real manufacturing.”

We discussed an abundance of cloud-related ideas – most pertaining to obvious areas such as web presence in marketing, after-sales application hosting to make field engineers more productive, and collaboration as a service to enable partners and suppliers to work together more effectively on large projects.

The uncharted cloud territory, however, is the area that manufacturers see their “core”: the physical making of things. Can cloud play a role in supply chain management (yes, it can)? Will there be a cloud service for motion control (due to latency and determinism considerations, not yet) and for asset management and MIS applications (yes)? Read More »

Tags: , , , , , , , , , , ,

Cisco’s 2011 Corporate Social Responsibility Report

Today, we released Cisco’s 2011 Corporate Social Responsibility Report. It’s our seventh and it covers our CSR efforts in the areas of governance and ethics, value chain, our people, society, and the environment.

Since the founding of our longest-running CSR program, the Cisco Networking Academy in 1997, our efforts have been authentically grown from the inside out with enthusiastic support from our employees. We believe technology is a powerful tool that can not only help our customers thrive, but bring people together to transform lives, build communities and preserve the environment.

Read More »

Tags: , , , , , , , , ,

Strong Businesses are Built on Solid Recordkeeping

We are proud to announce that Cisco received the 2011 Cobalt Award for Excellence in Records and Information Management, given by ARMA International on October 17, 2011.

Before you stifle a yawn, consider this: Sound records and information management means that employees up and down the corporate ladder follow consistent policies and procedures. This translates into strict compliance with laws and regulations and contributes to overall organizational success. And it gives shareholders, customers, regulators, and employees confidence. Read More »

Tags: , , , ,

Transforming American Governance

In the midst of the debt crisis here in Washington, D.C., the nation teetered toward default, but eventually came to a compromise to avert that outcome. A recent article in The New Yorker likened the situation to “. . . members of an ordinance-disposal unit arguing about how to defuse a large ticking bomb.” Our nation faces a large—and growing—long-term fiscal imbalance driven by an aging population, which will dramatically increase healthcare and retirement costs.

The nation certainly faces other challenges: the continuing war on terror, increasing economic competition from emerging world powers like China and India, rising energy costs, environmental concerns, and other new and unknown problems and threats. Any one of these issues would provide a large enough agenda for a president and Congress. Their convergence creates an atmosphere of unparalleled complication for government management.

Overcoming these obstacles will require a “changed” government, a 21st-century government transformed to operate on demand. Read More »

Tags: , , , , , , , ,