Bank of America was recently “brandjacked” on Google+. Avoid this fate for your newest Brand page by getting your Google Plus page officially verified. Much like Twitter’s verification, it gives your fans the comfort of knowing that they are engaging with you and not some imposter(s). Also, unlike Twitter, more than one Brand Page can be created with the same name, so the need to differentiate the real accounts from the fake ones is even greater.
Whether your customers are searching on the web for someone to provide a UCS solution, a FlexPod, or cloud services, how do they find you? If they perform a Google search, do you think they will visit your site, if it shows up on the 10th page of search results?
Chances are that won’t happen–your potential customers will likely click the first or second link they find. So here’s the big question: How do you assure that your site appears in the first page of results?
Why, with magic and fairy dust, of course! Okay, okay…actually, using search engine optimization, or SEO (and some magic, too.)
What is SEO?
SEO is defined as the process of improving the visibility of a website or a web page in search engines. The higher and more often your site appears in search results, the more traffic your site will get.
To better explain the concept, the site Searchengineland has a great video that offers an easy way to understand SEO and complex search algorithyms. (They also feature the periodic table of search engine elements on their site.)
There are literally thousands of books bursting with SEO tips, websites and blogs dedicated to only that topic, and a veritable plethora of experts. Keep reading for four actionable SEO tips you can take advantage of today, as well as a list of resources that you can use. Read More »
There are many blogs and opinions floating around regarding the Google+ versus Facebook debate and by no means do I want to offer my own analysis here. Other people – much smarter than me – said it all. I’m sure you’ve also seen the infographics showing the explosion in Google+ account registrations. But, are people really using this site or did they just open an account?
For this post, I want to do something different. I would love to hear from you…ABOUT YOU. A few days ago, I tweeted a question and asked some of my fellow practitioners about Read More »
Today we have a special guest post by Andrew vonNagy, CCIE #28298 (Wireless), author of the blog Revolution Wi-Fi, Twitter @revolutionwifi and a Cisco customer. Huge thanks to Andrew for taking the time to share his Cisco Live experience!
Last week Cisco Live! 2011 took place in Las Vegas, NV. This year was my first time attending the conference, and I am a bit amazed at my experiences looking back on the event now that it is over. In addition to the deep technical content the conference is best known for, I found more valuable benefits are afforded to attendees willing to take a more active role in the technical community.
Arguably, the most valuable aspect of the conference is the opportunity for professional development through interaction with influential members of the industry, both internal and external to Cisco. Professional networking provides a foundation for growth and success by drawing on the energy of a collective group of friends and associates who share similar ambitions and have a drive to be successful, enabling the group to move forward as a whole. Building communities within the industry is when the magic starts to happen. Joining these communities can provide access to shared knowledge, creation of new and exciting opportunities, leveraging of broader connections throughout the community, and promotion of valuable content, products, or services created by trusted members within the community.
Many of these communities begin as virtual communities, built on social media platforms such as Twitter, LinkedIn, Facebook, and the rapidly growing Google+. These platforms enable greater access to members within the community, but must be used appropriately to be effective. Individuals trying to join the community must provide value to the larger collective and interaction must be genuine. A quote from a widely successful writer and blogger comes to mind…
Networking is always important when it’s real, and it’s always a useless distraction when it’s fake. – Seth Godin
Industry events, such as the Cisco Live! conference, bring the virtual community together allowing attendees to build on existing relations formed online and expand on them by providing more personal interaction, helping to form more meaningful relationships.
Just when we feel we are drowning in information, along comes Big Data to save the day. Big Data refers to a dataset so large it is beyond the capability of a typical database to manage and make use of the information. But a set of advances in hardware and software now allows us to rapidly capture, organize, and make sense of vast oceans of data, enabling us to apply the results to make better business decisions.
Big Data can give us a strategic advantage. For example, investors could see global trends in trading across sectors in near-real time; they could respond much earlier to a downturn in prices in a given sector, avoiding the steep losses incurred by taking later action.
Big Data can also create a richer experience for customers. Bloomberg.com gathers more than 100 data points from every page an individual reader views, processing the data with 15 algorithms to personalize recommendations. Algorithms that understand natural language and rich media and can reason make Big Data technology even more useful in decision making. Novel visualization paradigms, 3D, and gesture interfaces make Big Data understandable and accessible to everyone.
Tags: algorithms, analytics, architectures, business transformation, Cisco, cloud, collaboration, data, facebook, financial, Google, IBSG, innovations, network, rich media, semantics, twitter, video, virtualization, visualization