While your next online meeting may happen on WebEx, that doesn’t mean it’s the only channel you should use to make your meeting successful. Social media can be a wonderful compliment to your meeting or event.
Here are a few tips for using the most popular channels in your meeting mix.
Facebook
If the meeting is public, Facebook is great for posting pre and post event information. Before the meeting, post the invite with registration information. Post event, post a blog or screen grabs with links to the recording or a post-event whitepaper. To reach new people, consider a Facebook advertisement. It’s easy to target your reach and control your spend.
Twitter
Twitter is a great channel for driving pre and post event traffic to your site: ahead of time for registration and afterward for the recording. But Twitter is also an excellent way to engage folks during your meeting. By creating a “back-channel” conversation, you can get feedback and ideas from participants who may be too shy to speak up during the meeting. You can also grab great sound bites during the meeting and tweet them so others will be drawn to your content. Use hashtags to extend your reach.
LinkedIn
Publicize your events on LinkedIn to attract a business following. Make sure your company page is up to date and turn on the status updates feature that works very much like Facebook. You can also create a LinkedIn group to create a special interest Read More »
On Saturday, March 10, Jasmin Melvin published the story “Web Giants Face Battle Over ‘Do Not Track’, Other Consumer Privacy Legislation.” The U.S. government, and governments around the world, have their eyes set on Google, Apple, and Facebook and their current and future policies in regards to internet privacy laws. SOPA, or the Stop Online Piracy Act, was the legislature’s first major attempt at regulating the Internet, and web giants like Google and Wikipedia responded with a day of blackouts, generating “3.9 million tweets, 2,000 people a second trying to call their elected representatives, and more than 5,000 people a minute signing petitions opposing the legislation.” SOPA may have failed, but you can be sure it won’t be the last attempt at regulation. This week, the Federal Communications Commission (FCC), plans to issue new recommendations for Internet privacy and data management policy.
You might think, “What’s the big deal, sure I want my privacy protected from Google, Facebook and the like, this is the United States of America.” Well, it’s not quite that simple. I agree, Google and Facebook can’t afford to get this one wrong: they would risk losing massive numbers of users who opt out, or choose new options that don’t track data or new features such as a “do not track” button. But decisions like this have massive consequences that go beyond personal privacy and data management. Read More »
Bank of America was recently “brandjacked” on Google+. Avoid this fate for your newest Brand page by getting your Google Plus page officially verified. Much like Twitter’s verification, it gives your fans the comfort of knowing that they are engaging with you and not some imposter(s). Also, unlike Twitter, more than one Brand Page can be created with the same name, so the need to differentiate the real accounts from the fake ones is even greater.
Whether your customers are searching on the web for someone to provide a UCS solution, a FlexPod, or cloud services, how do they find you? If they perform a Google search, do you think they will visit your site, if it shows up on the 10th page of search results?
Chances are that won’t happen--your potential customers will likely click the first or second link they find. So here’s the big question: How do you assure that your site appears in the first page of results?
Why, with magic and fairy dust, of course! Okay, okay…actually, using search engine optimization, or SEO (and some magic, too.)
What is SEO?
SEO is defined as the process of improving the visibility of a website or a web page in search engines. The higher and more often your site appears in search results, the more traffic your site will get.
To better explain the concept, the site Searchengineland has a great video that offers an easy way to understand SEO and complex search algorithyms. (They also feature the periodic table of search engine elements on their site.)
There are literally thousands of books bursting with SEO tips, websites and blogs dedicated to only that topic, and a veritable plethora of experts. Keep reading for four actionable SEO tips you can take advantage of today, as well as a list of resources that you can use. Read More »
There are many blogs and opinions floating around regarding the Google+ versus Facebook debate and by no means do I want to offer my own analysis here. Other people – much smarter than me – said it all. I’m sure you’ve also seen the infographics showing the explosion in Google+ account registrations. But, are people really using this site or did they just open an account?
For this post, I want to do something different. I would love to hear from you…ABOUTYOU. A few days ago, I tweeted a question and asked some of my fellow practitioners about Read More »
While your next online meeting may happen on WebEx, that doesn’t mean it’s the only channel you should use to make your meeting successful. Social media can be a wonderful compliment to your meeting or event.
